Social Media Sr. Manager

It’s a great time to join Team Blue! We are building a road to space for the benefit of Earth, humanity’s blue origin. Our company builds reusable rocket engines, launch vehicles, in-space systems, and lunar landers.  

Blue Origin is seeking an experienced Senior Social Media Sr Manager to build upon, nurture, and expand our social media engagement with our customers and the millions of incredible space enthusiasts. This individual contributor role is responsible for the strategy, execution, and daily management of our Blue Origin and Club for the Future platforms. This includes engaging and growing our followers, social media influencers, employees, customers, and media to continue advocating our vision of millions of people living and working in space for the benefit of Earth while growing the brand and generating sales. Real-time performance data, analysis, and actionable insights are also key to this role. 

The ideal candidate possesses a deep understanding of social media platforms, trends, and usage behaviors. You have proven expertise in developing and executing effective social media campaigns to drive awareness, engagement, and reputation (and crisis) management. This is an individual contributor role, and you will be hands-on and working closely with our creative, digital marketing, and public relations team, and reporting to the Vice President of the Marketing and Communications organization. 

By the way, you’re not only a social media expert, but also a world-class writer and copy editor, team player, data-driven, and a great communicator at all levels of an organization.  As a modern-day multimedia correspondent, you can expertly tell and deliver stories and content.  
 

Responsibilities include but are not limited to: 

• Develop and execute comprehensive social media strategies across platforms (inclusive of X, IG, LinkedIn, YouTube and others) while understanding our customer base and segmentation including B2G, B2B, and B2C audiences. 

• Propose and help create compelling content including posts, videos, graphics, and other multimedia elements to share Blue Origin and Club for the Future’s mission and milestones. 

• Manage social media channels on a day-to-day basis, including scheduling posts, monitoring engagement, identifying opportunities and issues, and managing inquiries and comments. 

• Partner closely with the larger Marketing, Sales, Communications, and Public Relations teams to ensure alignment of messaging and consistency of brand voice. 

• Be a “doer” and “owner” who can manage disparate stakeholders and opinions – while being able to think big and invent new ways to tell Blue’s story. 

• Monitor social media trends, analyze and benchmark performance metrics, and generate recommendations to evaluate and accelerate campaign effectiveness and paths forward. 

• Stay informed about industry developments, competitor activities, and emerging social media trends and platforms.