Director, Marketing - Rock & Country

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
   

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Director, Marketing - Rock & Country

A little bit about our team:

We have a very unique job in that we get to work with talent, make art, and impact culture. Here you’ll be responsible for finding creative and innovative ways to engage with artists, get their music heard, find new fans, and cut through the clutter. Our approach is not one-size-fits-all. Your roster will be primarily focused on our Rock and Country artists with the opportunity to work outside of those genres if desired.

Your role:

As a Director, Marketing (Product Manager), you will be the quarterback working with various departments to drive marketing and artist development strategy, while implementing creative marketing campaigns. You will also work with artists and their management teams as one of the key points of contact/resource.

Here you’ll get to:

• Maintain a roster of artists as the marketing lead in the Rock & Country genres
• Strategize, create, and implement creative marketing plans to roll out and get exposure for the artist’s music, reflective of strategic goals, release-specific objectives and financial guidelines
• Work with various internal departments and external partners to execute marketing plans efficiently
• Formulate and manage the marketing budgets for your respective projects with core team members, the department head, and top executives
• Work with the creative departments to develop the artist’s brand cohesively and help create the various assets that are needed for promotion (covers, videos, promo tools, etc.)
• Develop ideas that create exposure for our artists and help them build real fanbases through performances, grassroots marketing, collaborations, promotional appearances, and more
• Maintain strong relationships with internal and external partners to be an advocate for our artists and company
• Help facilitate and optimize the timely delivery of marketing elements to Brand Partnership, Sync, Creative, Digital, Radio, Streaming and Sales and A&R to meet streaming, marketing and production deadlines
• Manage all aspects of an artist's product development which includes physical and digital releases. You will be responsible from concept to completion to make it successful
• Help develop artists: growing social platforms, fan acquisition, performance development, etc.
• Help mentor our department assistants and coordinators

About you:

• You have a minimum of 6 years of experience in marketing / project management / management, with a minimum of 3 years in the music industry. Product manager experience at a label is a requirement.
• You have experience marketing Rock & Country artists and are a fan of those genres of music
• You are action oriented and take initiative
• You have a "whatever it takes to get it done" mentality
• You are organized but flexible to varying needs each day
• You have a 360 understanding of the music business
• You have proven Project/Budget Management skills
• You are a team player
• You are an effective communicator
• You are passionate about music and live the lifestyle (you go see