Senior Data Scientist -  Experimentation & Measurement

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><h3><span style="font-size: 12pt;">Senior Data Scientist -  Experimentation & Measurement</span></h3> <p><span style="font-size: 12pt;"><strong>San Mateo, CA</strong></span></p> <h3> </h3> <h3><span style="font-size: 12pt;"><strong>Overview:</strong></span></h3> <p><span style="font-size: 12pt;">As a Senior Data Scientist on the Decision Science team within the Data Science, Analytics, & Enablement (DSAE) organization at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of PS4 to PS5 user migration initiatives, growth marketing strategies, and broader campaign performance. This role is focused on advancing our experimentation practices—bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across PlayStation.</span></p> <h3><span style="font-size: 12pt;"><strong>What You’ll Be Doing:</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead the design, execution, and interpretation of A/B tests and quasi-experiments to evaluate the impact of user migration initiatives (PS4 to PS5), growth marketing strategies, and campaign performance.</span><br><span style="font-size: 12pt;"> </span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles.</span><br><span style="font-size: 12pt;"> </span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results commu