Senior Manager, Product Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As a Sr. Manager, Product Marketing, focused on Platform and Product Growth, you help to impact customer acquisition through Housecall Pro’s products by building and executing targeted growth plans. You have an analytical, growth-focused mindset. You bring analytics, user insights, and experimentation together to develop and optimize the acquisition and customer marketing strategy to drive revenue. You obsess over finding a solution for our service professionals (our Pros) and build delightful, on-brand experiences. You are comfortable working cross-functionally (e.g., marketing, product, data analytics, customer success, fintech, sales, and operations) to perform customer research, develop strategy, collect requirements, and manage asset production. You feel at home when using data to make decisions, whether through analytics, user research, customer feedback, or sales team feedback. You pride yourself on being an owner and getting projects from ideation to go-live quickly.

What you do each day:  

• Impact velocity of customer acquisition by bringing new solutions, packages, and on-ramps to the HCP Platform to market
• Develop and execute solution and product growth strategies using customer, opportunity, revenue analysis, and compelling self-service upgrade paths
• Partner with product, marketing and other cross functional teams to convert Free Trial, casual/free users to paid users/power users
• Drive optimization of self-serve, product-led acquisition and activation funnels
• Create an experimentation engine; conduct messaging, packaging, channel, and cohort experiments
• Own and execute Platform sales/customer success enablement and competitive insights strategy and program
• Contribute to ongoing customer framework foundations including platform and solution positioning by segment
• Craft and implement cross-sell and up-sell strategies for new offerings and features
• Analyze performance, business data, and customer feedback to generate insights about adoption and usage rates
• Collaborate with the larger marketing and creative teams to develop marketing assets
• Recommend improvements to our strategy and team processes

Qualifications:

• 7+ years of experience in Product marketing
• Experience bringing B2B SaaS platform, solutions and services to market while driving production adoption and customer growth
• Experience and understanding of Product Led Growth go-to-market strategies, approaches and levers
• Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
• Proven track record of collaborating cross-functionally to achieve shared acquisition, product, and solution KPIs
• Passion for product marketing as a craft
• Experience with backoffice products such as invoicing is a plus
• Experience with small business owners; home service business trades preferred
• What will help you succeed in this role:
• Empathy for the customer
• Creative problem-solver, motivated to test and learn
• Excellent communication skills
• Prompt attention to detail
• Strong copywriting skills with an ability to translate complex material into easy to understand content

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, a