Sr Product Marketing Manager, Lifecycle

Yahoo Mail is the ultimate consumer inbox with hundreds of millions of users. It’s the best way to access your email and stay organized from a computer, phone or tablet. With its beautiful design and lightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.

Sr Lifecycle Marketing Manager

We are looking for a Lifecycle Marketing Manager with a strong background in customer engagement and retention strategies, with a focus on optimizing the customer journey from acquisition through to long-term loyalty to join our team and drive the success of Yahoo Mail. This role requires a deep understanding of both product management and lifecycle marketing tactics, data analysis, and a passion for driving measurable results. The ideal candidate will be a strategic thinker with a hands-on approach, capable of leading cross-functional teams to achieve ambitious growth targets.

Position Overview:

As a Lifecycle Marketing Manager, you will be a key driver of marketing efforts aimed at boosting retention and revenue growth. You will design, implement, and optimize scalable lifecycle campaigns across various user segments and life stages, ensuring a seamless and engaging customer experience. Your relentless focus on user experience and channel optimization will help create an outstanding product engagement program. This role will be responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey.

Key Responsibilities:

• Create and execute comprehensive lifecycle marketing strategies that increase customer retention, loyalty and revenue. 

• Design and manage customer segmentation and targeting strategies to optimize the customer journey.

• Develop and execute marketing campaigns, including on-product campaigns, newsletters, and triggered messages that increase frequency and reduce churn.

• Collaborate with cross-functional teams, including product, design, CRM and analytics, to develop and execute initiatives, ensuring a seamless customer experience across all touchpoints.

• Monitor, analyze and report campaign performance to optimize results and ROI.

• Gather and analyze customer feedback to inform marketing strategies and identify opportunities for improving the customer experience.

• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

• Minimum 9 years of experience in product marketing, preferably with a focus on lifecycle marketing and/or software products.

• Proven track record of developing and executing successful lifecycle campaigns.

• Strong analytical skills and the ability to interpret data to drive strategic decisions.

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

• Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.

• Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.

• Extremely organized and can manage multiple projects at the same time. 

• Has an entrepreneurial mindset. 

Full Job Description

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may