Senior Digital Advertising Strategist

Work Location: Sunnyvale, CA

Annual Salary Range: $100,000 - $150,000

Job Type: Full-Time Onsite

Our Company:

Founded in 2010, iHealth Labs is dedicated to empowering people to live healthier lives. The company is a leading provider of cloud-connected medical devices, personal health care devices, and home-based tests and is at the forefront of the digital health revolution.

In 2018, iHealth launched its Unified Care program to address the issue of managing chronic diseases. Unified Care specialists support patients at home between doctor’s appointments with remote patient monitoring (RPM) and chronic care management (CCM) to achieve better health outcomes.

In November 2021, iHealth's COVID-19 Antigen Rapid Test received Emergency Use Authorization from the U.S. Food and Drug Administration for over-the-counter sales. Since then, iHealth has become a key supplier of at-home COVID tests to the federal government, state governments, nonprofits, and individual consumers. 

iHealth Labs is a leader in digital health solutions, with a mission to revolutionize the healthcare industry by making quality health management accessible and affordable for all.

Job Responsibilities:

We are seeking a highly experienced Senior Digital Advertising Strategist to lead and optimize paid advertising campaigns across Google and Meta platforms. 

• Develop, execute, and optimize digital advertising strategies across Google Ads and Meta platforms (Facebook, Instagram) to achieve performance objectives.

• Manage and allocate budgets for large-scale campaigns (ranging from $500k to $1M+) ensuring maximum ROI and efficiency.

• Lead and manage paid media campaign performance, including A/B testing, audience segmentation, and bid management.

• Analyze campaign data, provide actionable insights, and adjust strategies to meet KPIs.

• Collaborate closely with cross-functional teams, including content, creative, and product teams, to align marketing efforts with business objectives.

• Stay updated on industry trends, platform updates, and best practices in digital advertising.

• Mentor and guide junior team members, offering expertise and training as needed.

• Provide regular reports and presentations on campaign performance to senior leadership.

• Other duties as assigned.

Qualification and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.

• A minimum of 5 years of experience in digital advertising for consumer products, with a focus on Google and Meta platforms.

• Proven track record managing large budgets and delivering successful campaigns.

• Deep knowledge of Google Ads, Facebook Ads Manager, and related analytics tools such as GA4, Looker Studio, etc.

• Strong analytical skills, with the ability to interpret data and drive campaign optimization.

• Excellent communication and collaboration skills.

• Experience with performance marketing, including lead generation, conversion optimization, and retargeting.

Benefits:

• Medical, Dental, Vision, Life Insurance, and 401K

• Paid Time Off, Federal Holidays, and Leaves

• Annual Performance-Based Bonus