Associate Manager, Brand Strategy & Consumer Engagement

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

The Brand Strategy & Consumer Engagement Associate Manager is responsible for overseeing the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for NBC’s scripted and unscripted shows.

Reporting to the Director of Brand Strategy & Consumer Engagement, this role sits within the core team center of the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects.

The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects during constant change, is essential to the success of this position.  The ideal candidate proactively creates solutions out of challenges, is comfortable being a self-starter, invites collaboration, and will understand how to translate quantitative and qualitative data into insightful POVs, compelling brand stories and unique selling propositions.

Responsibilities:

• Contribute to driving marketing efforts across NBC shows, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement of scripted and unscripted content
• Acting as funnel of information, proactively ascertaining information of each show, funneling all needed show marketing ingredients to the central hub, understanding the day-to-day production needs, show creative, marketing support, and overall voice of the consumer, especially in context to culture.
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, creative, agencies, internal NBCU partners) to help the creation of innovative, impactful multiplatform campaigns that deliver on audience targets and overall network goals.
• Produce recaps and maintain records of promotional events and cross-company campaigns
• Conduct research on request and maintain a general awareness of industry trends, formats, talent, and competitive environment
• Act as point of contact with external agencies and partners, leading communication while building relationships, providing strategic/creative feedback and managing approvals
• Liaise between department and outside agencies for various meetings/presentations
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualifications

• Bachelor’s Degree
• Must be willing to work in Los Angeles, CA
• 2+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platform fundamentals
• Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)
• Flawless visual storytelling and data visualization skills (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life
• Excellent critical thinking, a collaborator, team player with business writing and positive interpersonal skills
• Extraordinary attention to detail
• Strong organizational skills with the ability to prioritize
• Confident, driven, self-starter, with a dedication to excellence and maintaining a positive work environment
• Proficiency with Microsoft Office and Apple applications (i.e., Word, Excel, PowerPoint, Outlook, Keynote) in both PC and Mac
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.

Desired Characteristics:

• Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultur