Head of Partnerships & Ecosystem

About Bizee

Bizee (formerly Incfile) has helped more than one million entrepreneurs start and manage their businesses. We’re evolving from a formation service into an AI-powered Operating System for Entrepreneurs - intelligent systems that simplify complexity, anticipate needs, and give founders the freedom to build faster.

Our transactional products remain the primary entry point. Long-term growth, retention, and differentiation come from attaching a broader business operating stack - compliance, financial services, software, and professional solutions through scalable partner and affiliate channels.

The Role

The Head of Partnerships, Ecosystem & Affiliates owns the design, launch, and scaling of Bizee’s partner monetization and affiliate growth platform.

This is not a traditional business development or relationship-only role. You will build the strategy, operating model, economics, and execution engine that turns partners and affiliates into a repeatable, measurable growth lever increasing ARR per customer, improving Net Revenue Retention, and expanding lifetime value.

This is a platform, revenue, and distribution role.

Requirements

What You’ll Own

• End-to-end partner ecosystem and affiliate channel strategy
• Partner-and affiliate-sourced ARR
• Expansion and retention impact driven by partner and affiliate attach
• Design and scaling of partner categories, including:
• Horizontal SMB software and services
• Vertical-specific solutions
• Core business services (banking, payroll, accounting, hiring, IT, marketing)
• AI and automation partners
• Affiliate and referral programs, including:
• Content creators and influencers
• SMB communities and professionals
• Agencies and service providers
• Platform and software affiliates
• Partner and affiliate monetization models:
• Revenue share
• Bundles
• Embedded offers
• Affiliate and referral commissions

What You’ll Do

Build the Partner & Affiliate Ecosystem

• Design a partner and affiliate ecosystem aligned to the SMB lifecycle (formation → compliance → growth).
• Define where partners and affiliates attach across the customer journey.
• Establish partner and affiliate segmentation, tiers, and governance.
• Create repeatable, scalable economics (revenue share, bundles, commissions, incentives).

Build & Scale the Affiliate Channel

• Design and launch a scalable affiliate and referral program.
• Define affiliate commission structures aligned to LTV, retention, and payback.
• Recruit, onboard, and activate high-performing affiliates.
• Develop affiliate enablement, messaging, and co-marketing playbooks.
• Own affiliate performance metrics including conversion, CAC efficiency, LTV quality, and incrementality.

Drive ARR, Expansion, and Retention

• Increase ARR per customer through partner and affiliate attach.
• Improve Net Revenue Retention via embedded partner value and affiliate-driven bundles.
• Partner with Sales to convert transactional demand into multi-product stacks.
• Partner with Growth and Lifecycle to optimize affiliate conversion, onboarding, and monetization flows.

Partner with Product & Platform

• Collaborate with Product on marketplace UX, APIs, and embedded partner experiences.
• Inform platform roadmap priorities based on ecosystem and affiliate leverage.
• Ensure partner and affiliate solutions feel native to the Bizee platform, not bolted on.

Operationalize & Measure

• Partner with RevOps and Finance to implement partner and affiliate attribution, routing, and reporting.
• Define clear rules for attribution windows, channel conflicts, and incrementality.
• Build dashboards showing partner- and affiliate-driven ARR, NRR, and LTV.
• Continuously refine strategy based on performance data.

Role Boundaries & Collaboration

• This role owns:
• Partner and affiliate strategy, recruitment, economics, and revenue outcomes
• Lifecycle Automation & Marketing Operations owns:
• HubSpot implementation and tracking for partners and affiliates
• Affiliate lifecycle journeys (onboarding, activation, expansion)
• Technical integrations, data flows, and attribution plumbing

What You’ll Bring

• 8-12+ years of experience in partnerships, ecosystem, affiliate, platform BD, or strategic growth roles.
• Proven experience building partner ecosystems and/or affiliate