Product Marketing Manager, API Partnerships

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We’re seeking a strategic, detail-oriented and hard-working Product Marketing Manager to join our team. In this role, you’ll play a pivotal part in driving the adoption and success of our platform’s API partnerships. You’ll work closely with cross-functional teams, including product management, sales, and external partners to develop and execute strategies that showcase the value of our integrations and enhance the advertiser experience.

Job Description

Required Skills:

Product Marketing

AdTech Knowledge

GTM Strategies

Content Creation

Core Responsibilities:

Product Positioning & Messaging: 

• Develop clear, compelling, and differentiated positioning for our partnerships. 

• Create messaging frameworks that articulate the benefits of partnerships for various audiences, including advertisers, developers, and internal teams. 

Go-to-Market (GTM) Strategies: 

• Lead GTM planning for new partnership integrations, including launch strategies, timelines, and success metrics. 

• Collaborate with product, sales enablement and sales teams to ensure successful rollout and adoption. 

Partner Collaboration: 

• Act as the primary product liaison for partners, ensuring full funnel feedback loop is addressed and the roadmap is influenced. 

• Be the voice of product to partners and the voice of partners to product and engineering. 

Content Creation: 

• Produce high-quality marketing collateral such as case studies, whitepapers, sales decks, and product documentation. 

• Develop user-friendly guides and resources to help advertisers and partners navigate the platform's capabilities in partnership with Sales Enablement. 

Market Research & Insights: 

• Conduct market and competitive analyses to identify opportunities for API innovation and differentiation. 

• Gather feedback from partners and advertisers to influence product development and marketing strategies. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

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