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Customer Marketing Manager, Campaign Optimization
Vertex Inc.Remote - OK, United States, United StatesRemotefull_timeVerifiedPosted 19 Aug 2025
💰 $148,800/yr($114,500/yr – $148,800/yr)
About the role
Job Description:
Position OverviewVertex Inc. is seeking a Customer Marketing Manager, Campaign Optimization to ensure that all cross-sell, upsell, and migration campaigns are fully optimized for effectiveness through the funnel, from initial engagement to conversion. This individual will bring a strong background in content strategy, messaging, and positioning, along with experience in developing and managing integrated campaigns that drive measurable business impact.
In this role, you will partner with campaign owners, inside sales, solutions marketing, and sales teams to refine campaign content, targeting, and post-conversion engagement strategies to accelerate lead conversion and opportunity velocity. You will also ensure that inside sales teams are fully enabled with the content, tools, and insights needed to engage leads effectively and move them through the funnel.
Additionally, this individual will drive activation optimization, establishing best practices for Pardot (marketing automation), SalesLoft (inside sales engagement), and 6Sense (ABM and intent insights) to enhance lead nurturing, post-conversion engagement, and pipeline acceleration. By focusing on campaign optimization, nurture strategy, and post-conversion acceleration, this role will maximize campaign performance, sales effectiveness, and marketing’s overall impact on revenue growth.
This role will also play a key part in developing an inbound marketing strategy for existing customers, ensuring that campaigns and nurture efforts drive ongoing engagement, demand, and expansion opportunities. By leading projects for messaging and content development, and leveraging customer information channels such as the Customer Community and Vertex website, this individual will help position Vertex solutions in front of the right customer segments at the right time, driving broader awareness of Vertex’s end-to-end tax solution, driving demand in the customer base, and increasing marketing-influenced revenue.
Key Responsibilities
Campaign Optimization & Nurture Strategy
- Ensure all campaigns activated by the Customer Marketing Growth Team are fully optimized for
Content & Targeting Optimization
- Collaborate with solutions marketing, content teams, sales, and SMEs to develop persona
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