Lead Product Designer

As a Lead Product Designer at Sinclair Digital, you will take a strategic and hands-on approach to designing compelling user experiences that drive engagement and business success. You will own the creative vision for your assigned product, ensuring a seamless, user-centric design process while fostering collaboration across product, engineering, and business teams. This role requires deep expertise in UX and visual design, prototyping, a data-driven mindset, and the ability to balance multiple workstreams efficiently. As a thought leader in design, you will be responsible for shaping the user experience across Sinclair Digital’s platforms while closely collaborating with others and driving innovation.

RESPONSIBILITIES:

• Lead end-to-end design processes, from early discovery and ideation to validation through user research, product evaluations, and usability testing, with a focus on enhancing customer experience and identifying future opportunities. 
• Demonstrate expertise in layout, typography, and visual hierarchy to create intuitive and engaging designs. 
• Apply industry best practices and design principles to develop cohesive and innovative solutions across Sinclair Digital’s products. 
• Maintain, evolve, and advocate for scalable design systems to ensure consistency and efficiency across platforms. 
• Produce visually compelling and easily digestible designs that resonate with a diverse audience. 
• Identify, document, and promote new design patterns when deviating from existing frameworks to improve usability and engagement. 
• Implement scalable, reliable, and cost-effective design solutions that align with business and user needs. 
• Foster a culture of continuous feedback and iteration, encouraging collaboration and constructive critique. 
• Conduct competitive analysis to identify opportunities for differentiation and innovation. 
• Lead multiple strategic and tactical design initiatives, ensuring measurable business impact and alignment with company goals. 
• Manage project expectations, dependencies, and timelines to deliver high-quality outcomes on schedule. 
• Collaborate closely with product and engineering teams to define and execute a shared product vision that meets user needs and business objectives. 
• Provide design leadership across multiple teams, ensuring quality, cohesion, and adherence to best practices. 
• Advocate for process improvements, optimizing design workflows, tools, and methodologies to enhance efficiency. 
• Experience working in Jira and Atlassian Wiki (Confluence) to document processes, manage design tasks, create user stories, and collaborate within Agile workflows.
• Stay informed on emerging trends in UX, visual design, and technology, proactively sharing insights and integrating relevant innovations into the design practice.

BASIC QUALIFICATIONS:

• 6+ years of experience in product/UX design, with at least 2 years in a leadership or mentoring role. 
• Strong portfolio demonstrating expertise in UX, visual design, and interactive experiences. 
• Deep understanding of design principles, usability best practices, and accessibility standards. 
• Experience working across multiple platforms (web, mobile, connected TV) in a fast-paced environment. 
• Ability to balance strategic thinking with hands-on design execution. 
• Strong collaboration skills with product managers, engineers, and business stakeholders. 
• Excellent problem-solving and critical-thinking abilities. 
• Proficiency in industry-standard design tools (Figma, Adobe Creative Suite, etc.).     
• Self-starter with a strong work ethic. Can demonstrate leadership skills and collaboration across teams using a consultative approach.

PREFERRED QUALIFICATIONS:

• Experience leading end-to-end design for large-scale digital products. 
• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers. 
• Familiarity with design systems and component-based design methodologies.     
• Experience in research methodologies and usability testing. 
• Background in media, entertainment, or digital publishing is a plus

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