Join us as we empower the world to work out, creating healthier lives together.

Life Fitness / Hammer Strength is hiring a Territory Sales Representative to own and grow a high‑impact, multi‑market territory, with responsibility for Central CA (Health Clubs) and Hawaii (all segments).

In this remote, field‑based role, you will drive revenue through consultative, relationship‑driven selling, strengthening existing partnerships, re‑energizing underdeveloped accounts, and positioning Life Fitness / Hammer Strength as the long‑term partner of choice. You’ll manage a broader portfolio that includes select commercial, residential, recreation, and specialty fitness environments as natural extensions of territory ownership.

This role is ideal for a sales professional who enjoys territory ownership, account recovery, and long‑cycle deal leadership. The position is best suited for someone based in Central California with the flexibility and enthusiasm to travel to Hawaii at least once per quarter, based on customer needs, installations, and key projects.

Compensation & Perks

• Uncapped Earning Potential: Competitive Base + Commission + Quarterly Bonuses
• Frequent Incentives: Regular SPIFFs and Sales Award opportunities
• Fully Equipped: Car allowance, gas reimbursement, and company card
• Total Rewards: Full health benefits and 401(k) match
• Culture First: A fitness-forward, growth-focused environment

As a Territory Sales Representative at Life Fitness / Hammer Strength, you will:

• Own and grow a multi‑state territory, driving the majority of revenue through Hospitality and YMCA accounts
• Lead long‑cycle, consultative sales processes with executives and multi‑stakeholder buying groups
• Re‑engage dormant or underpenetrated accounts, converting established relationships into active pipeline
• Apply consultative selling skills across adjacent markets (MUH, Health Clubs, Campus, Corporate, Medical Wellness, Local Government, Athletics) as part of a balanced portfolio
• Travel to Hawaii quarterly for extended stays to support customer needs and project execution
• Manage pipeline, forecasting, and territory priorities with strong CRM discipline

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:

• 3+ years of field sales or account management experience
• Reside in Central California
• Proven consultative selling and relationship‑building skills
• Experience managing large, geographically dispersed territories
• Comfort navigating multi‑stakeholder and long sales cycles
• CRM proficiency (Salesforce preferred)
• Strong communication and storytelling abilities
• Willingness to travel extensively, including quarterly Hawaii travel

Preferred / Nice to Have

• Experience selling into Health Clubs, Hospitality or multi‑site fitness environments
• Exposure to fitness, wellness, or capital equipment solutions
• Experience in property management, hospitality operations, or selling to property‑managed / real estate‑driven environments
• Experience re‑engaging dormant, underperforming, or competitive accounts
• Experience working with designers, developers, or project‑based sales cycles

#LI-REMOTE

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have