TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About the Team:

TikTok Shop is a discovery-based E-commerce platform dedicated to becoming the first choice for users to discover and get good products at good prices. In multiple scenarios such as livestream E-commerce and video content E-commerce fields, the international E-commerce business hopes to provide a more personalized, proactive, and efficient consumption experience for global users, provide reliable platform services for merchants, and achieve our mission of "to sell good things at a good price easier; to make life better at user's fingertips".



TikTok Shop's Governance and Experience is a global team responsible for ensuring our marketplace is safe and trustworthy for not only our users but also sellers and creators. Risk detection abilities, fairness and healthiness of the E-commerce ecosystem, content and commodity quality, and post-order experiences are what we strive to improve. We value user satisfaction and work on policies, rules, and systems to ensure quality and govern the marketplace in all aspects.



Responsibilities:

- Define and optimize the user shopping flow on the TikTok platform to enhance the overall shopping experience, with a particular focus on platform traffic distribution and centralized shopping channels including recommendation systems, search functionalities, and affiliate matchmaking.

- Develop and implement traffic control strategies to manage and optimize the flow of users on the platform, ensuring balanced and efficient distribution of traffic to various E-commerce scenarios.

- Build a compliant ecosystem by creating solutions to measure and monitor the structural compliance of the market, ensuring fairness and integrity across the platform. Establish a comprehensive monitoring index system, track data, and be responsible for improving product penetration and user satisfaction.

- Develop diverse content and creator strategies tailored to international markets and user characteristics to boost user satisfaction and E-commerce efficiency on the platform.

- Identify essential user needs through empathy, addressing user pain points, promoting cross-departmental collaboration, and coordinating with partners to achieve collective goals.