Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Job Description

The Associate Manager, Advertising supports the planning, execution, optimization, and reporting of advertising campaigns for Random House Children's Books. Reporting to the Assistant Director, Advertising Strategy, this role partners closely with marketers, vendors, and the Penguin Random House Central Advertising Team to develop advertising recommendations, execute paid media campaigns, manage campaign operations, and analyze performance to drive awareness, audience growth, and book sales. The Associate Manager also supports advertising workflow improvements and helps ensure campaigns are executed efficiently and effectively. 

This role will work across two distinct channels. The Random House Kids channel targets parents, caregivers, and gatekeepers, and showcases books for children of all ages from babies through middle school readers. The Underlined channel targets teen and crossover adult readers and showcases young adult books across all genres such as romance, thriller, and fantasy.   

RHCB is home to bestselling authors like Ms. Rachel, Holly Jackson, Nic Stone, Christopher Paolini, Philip Pullman, Nicola Yoon, Karen M. McManus and classic children’s brands like Magic Tree House, Dr. Seuss, Little Golden Books, and Sesame Street, just to name a few. The ideal candidate will have exceptional organization and administrative skills, attention to detail, and an interest in social media, digital marketing, advertising, and children’s book publishing. 

Responsibilities:  

Advertising Strategy & Campaign Planning: 

• Partner with marketers to develop advertising recommendations that align with campaign objectives, budgets, retailer priorities, and target audiences. 

• Support advertising planning for key publishing campaigns, seasonal initiatives, and audience development efforts. 

• Prepare campaign recaps with key performance insights and recommendations for future seasonal  campaigns. 

• Contribute to improvements in advertising workflows, documentation, and team processes. 

• Support the advertising strategy for audience development and growth across our digital verticals including lead generation   

• Partner with marketers on paid influencer campaign strategy recommendations. Set up, execute, and track campaigns working with creator partners. 

Campaign Management: 

• Manage the day-to-day execution of advertising campaigns, including reviewing intake forms, maintaining project status, reviewing creative assets, and submitting materials to the Central Team. 

• Ensure vendor specifications, timelines, and best practices are accurate, current, and communicated to support successful campaign execution. 

• Track, reconcile, and follow up on missing or outstanding invoices to ensure timely and accurate billing. 

• Manage campaign updates, drop-ins, cancellations, and grid maintenance, ensuring all campaign information is current and accurately reflected. 

• Coordinate advertising recommendations and workflow requests with internal stakeholders to ensure campaigns move efficiently through the execution process. 

• Manage weekly campaign optimizations by partnering with marketers to identify timely updates, implement performance-driven recommendations, and ensure advertising budgets are spent efficiently throughout each campaign flight. 

Analytics & Reporting: 

• Analyze advertising campaign performance across vendors and platforms. 

• Develop campaign recaps that highlight results, insights, and opportunities for optimiza