Dickies: GTM Manager

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

GTM Manager 

What will you do?

A day in the life of a GTM Manager at Dickies looks a little like this.

The Go-to-Market (GTM) Manager is a crucial role responsible for overseeing the development and end-to-end management of priority cross-GTM programs, ensuring alignment across business objectives. This role provides a clear roadmap that outlines stage gates and milestones needed to successfully launch seasonal assortments and key product stories through aligned cross functional collaboration. This includes working closely with internal stakeholders, positioning the product, developing marketing and sales plans, and overseeing the launch process. 

Let’s break down that day-in-the-life a bit more.

• Develops GTM strategy, including market analysis, key retail partners, and target consumers and how to reach them. 

• Lead the concepting process to create solutions for seasonal assortment development, brand storytelling in store and elevated brand presence at events. 

• Ensures alignment and collaboration across Product, Marketing and Commercial teams through end-to-end product development lifecycle, including building positive, productive work relationships to understand and deliver marketing solutions that drive growth and bottom-line results .

• Collaborate with cross functional teams to define product launch marketing and communication strategies, develop presentations for Go to Market meetings and sales meetings. 

• Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience. 

• Define, evaluate and report key metrics that tie to business goals. Tracks key metrics and data: Measures the success of the GTM plan and identifies areas for improvement. 

• Uses feedback to refine the GTM strategy and ensure it meets business needs. 

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​What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 + years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns
• Experience in leading cross functional teams and processes
• Understanding of retail marketplace and brand-retailer relationships
• Ability to successfully manage complex projects
• Analytical, strategic and problem-solving skills
• Excellent interpersonal skills. Strong verbal and written communication skills including meeting facilitation and presentations
• Proven ability to innovate and foster innovation in others
• Drive operational results including budgets, timelines and efficiencies
• 5+ years of progressive marketing experience, preferably in the outdoor or related industry
• Experience project leading teams in a fast paced, high-volume environment is critical
• 25% travel

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive