Please reference the schedule and minimum qualifications listed below before applying.

If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email macurecruiting@macu.com and every reasonable effort will be made to accommodate your needs in a timely manner.

Job Summary

Responsible for managing marketing efforts focused around select product channels assuming primary responsibility for the planning and execution of integrated marketing campaigns to meet company growth initiatives.

Job Description

To be effective, an individual must be able to perform each job duty successfully.

• Assists in developing overall marketing and media plans to promote product growth throughout the designated Mountain America footprint
• Develops strategic marketing plans to drive new account growth, increase products and services per household and support company growth goals
• Develops marketing plans to promote Mountain America’s products and services through various channels, including television, radio, outdoor, branches, print, e-mail, and online channels
• Executes marketing plans and ensuring specific product growth goals are met and branch profitably metrics are reached
• Analyzes market trends, demographic information, segmentation tools, environmental and community influences to effectively engage with consumers in the Mountain America footprint
• Works with marketing leadership to understand markets, growth opportunities and performance standards to create product marketing strategies
• Builds and maintains strong partner relationships
• Engages internal stakeholders to understand their business requirements, and objectives
• Manages projects from inception to completion including the organization of project teams to complete objectives
• Develops proposals for new promotions, manages projects and ensures milestones are on track and deadlines are met
• Writes creative briefs
• Works with internal departments and teams to develop, launch and execute marketing campaigns
• Creates ROI, metrics and reporting dashboards for assigned campaigns
• Serves as departmental liaison between numerous internal departments and marketing
• Provides information, answers questions and ensures consistency in relation to all marketing efforts
• Implements data driven solutions that provide measurable results including segmentation personas, predictive models, proforma reports and product forecasts
• Performs analysis that will deliver incremental value through support of marketing initiatives for all channels
• Performs other duties as assigned

KNOWLEDGE, SKILLS, and ABILITIES

The requirements listed are representative of the knowledge, skills, and/or abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Education and Experience

• Bachelor’s degree in Communications, Advertising, Marketing, or related field OR four additional years of relevant experience
• Seven years in progressive marketing roles
• Experience managing projects using project management principles
• Track record of performance excellence meeting targets and objectives
• Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
• Working knowledge and experience with quantitative analysis, statistics, etc.
• Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.
• Ability to analyze business needs and formulate them into effective marketing strategies

Licenses, Certifications, Registrations

• N/A

Knowledge & Skills

• Extensive knowledge and application of methods or procedures in developing marketing and media plans to promote and achieve product growth
• Thorough knowledge of related disciplines to anticipate impact across the organization
• Advanced knowledge of growth marketing strategies
• Problem solving skills
• Verbal/written communication skills
• Brings a department and company-wide perspective to decision making
• Strong business acumen (ROI, cost-benefit analysis)

Leadership and Organization Development

• Personally, trains and develops direct reports and demonstrates ownership in the development of each team member, with emphasis on leveraging diversity