Senior Vice President Business Development

Acosta Group is proud to foster a corporate culture that is empowering, inclusive and responsible. Our values center on people, integrity, results, trust, teamwork, innovation, and balance. Having associates who live these values and have a great passion for what they do makes AG a parent company to work for.

CROSSMARK offers service-based solutions to help your brand grow in stores and online. With the sales and marketing expertise at our disposal, we can provide you with the ultimate end-to-end service. That means better decision making, actionable insights, unearthing exciting new retail opportunities, and giving you an instant understanding of your current and future performance. 

The Senior Vice President, Business Development is responsible for creating, shaping, and accelerating enterprise growth through the acquisition of strategic new clients and the expansion of the footprint of our existing partnerships. This leader serves as a catalyst for growth, translating market opportunities into scalable revenue streams while strengthening CROSSMARK’s position as the premier commercial partner across the CPG ecosystem.

Success in this role requires more than selling. It demands the ability to influence executive stakeholders, engage internal leaders, orchestrate cross-functional resources, identify emerging opportunities, and create compelling growth narratives and strategies that translate business identification into results.

The SVP will lead a team of business development professionals while serving as a visible industry ambassador, strategic storyteller, and trusted advisor to prospective clients.

Leadership Expectations

The ideal leader will consistently demonstrate the values and behaviors expected of AG’s senior leadership team:

Growth Mindset

Relentlessly pursues opportunities to create value for clients and CROSSMARK. Challenges the status quo and proactively identifies new sources of growth.

Enterprise Leadership

Operates beyond organizational silos and mobilizes teams across sales & customers teams, strategy, pricing, insights, operations, and executive leadership to create winning solutions.

Strategic Curiosity

Maintains a deep understanding of industry dynamics, competitive trends, retailer strategies, and client priorities to anticipate opportunities before they emerge.

Accountability

Owns business outcomes, drives disciplined execution, and holds teams accountable to commitments, timelines, and performance expectations.

Talent Development

Builds and develops high-performing teams through coaching, mentorship, and succession planning while fostering a culture of collaboration and continuous improvement.

Executive Presence

Represents CROSSMARK with confidence and credibility among CEOs, Presidents, Chief Commercial Officers, Procurement leaders, and other senior decision-makers.

Drive Enterprise Growth

• Deliver against annual revenue and profitability targets through strategic new business acquisition.
• Develop and execute comprehensive growth strategies focused on targeted manufacturers, categories, and market segments.
• Identify, qualify, and prioritize high-value opportunities that align with CROSSMARK’s strategic capabilities and long-term growth objectives.
• Expand relationships within existing clients by identifying opportunities to introduce additional CROSSMARK solutions and integrated services.

Lead Strategic Pipeline Management

• Establish and maintain a robust, predictable pipeline that creates sustainable future growth.
• Drive disciplined CRM utilization, opportunity progression, and forecasting accuracy.
• Leverage data, market intelligence, and industry relationships to identify emerging opportunities and competitive threats.
• Ensure consistent qualification standards and resource prioritization across all opportunities.