Customer Engagement Marketing Development Specialist

ROLE SUMMARY 

The Customer Engagement Marketing Development Specialist plays a crucial role in defining, enhancing and standardizing the marketing efforts of our multi-modal training organization, which supports a diverse range of business units and roles spanning oncology, primary care, specialty, hospital and other customer facing organizations & enabling organizations. This position is responsible for developing and implementing standardized marketing training strategies, branding templates, and cohesive marketing approaches to ensure a consistent and high-quality marketing experience across all global marketing initiatives, tools, resources and design for Global Customer Engagement Training teams.  

ROLE RESPONSIBILITIES  

Standardization of Marketing Practices: 

• Develop and implement standardized training marketing strategies and templates to be used across Global Customer Engagement Training. 

• Ensure all marketing materials align with the organization's branding guidelines, compliance and quality standards. 

• Ensure a process and clear role guidance across training for branding and content quality control and maintenance. 

Brand Management 

• Develop, launch, maintain and enhance the training organization's brand identity, ensuring consistency across all marketing channels and materials. 

• Create and update training brand guidelines, ensuring adherence to Pfizer branding principles and guidelines. 

Content Development 

• Collaborate with subject matter experts to create compelling marketing content that effectively communicates the value of our training programs. 

• Develop marketing collateral, including brochures, presentations, and digital assets, tailored to the needs of training. 

Marketing Campaign Support 

• Assist in the planning, execution, and analysis of marketing campaigns to promote our training programs. 

• Coordinate with needed training team members, communications and marketing teams to ensure alignment and consistency in campaign execution. 

• Identify and manage needed vendor partnerships to support marketing needs and approach, ensuring alignment with CMO guiding principles. 

Market Research and Analysis 

• Conduct market research to understand industry trends and customer needs, informing marketing strategies and content development. 

• Analyze the effectiveness of marketing efforts and provide insights and recommendations for improvement. 

• Ensure marketing needs are planned for and reflected in the annual operating plan. 

Collaboration and Communication 

• Work closely with cross-functional training teams to align marketing efforts with business objectives.