Manager, Subscriber Revenue

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

The Subscriber Revenue Manager leads marketing initiatives to drive revenue growth of existing subscribers and optimize marketing programs. You will leverage new marketing technology, marketing channels, and customer data in innovative ways to deploy effective marketing campaigns and customer-centric journeys to grow LTV. You will collaborate closely with cross-functional stakeholders to plan, develop and execute growth strategies with critical marketing KPIs.

Role based in New York City, NY. Must work from the NYC office 3x a week (Tuesday through Thursday). 

This role and the Subscriber Revenue Marketing function is embedded within the Engagement & Retention Marketing team, and will work cross-functionally with teams across the organization (Engagement, Retention, Marketing Operations, Marketing Strategy, Product, Engineering, Legal, etc..). 

You Will:

• Oversee marketing tactics and strategies across a variety of single product and bundle options for The Wall Street Journal, Barron's, MarketWatch.

• Increase awareness and consideration of Dow Jones' different subscription bundles.

• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.

• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against bundle subscription goals.

• Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.

• Establish forecasts and work on various forms of reporting (i.e. monthly forecasting for bundle subscription orders in conjunction with Finance, Data Analytics and the wider team).

• Build customer journeys, manage and organize complex user experiences to account for matrixed customer entitlements and market offerings.

• Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage approvals.

• Collaborate with product and business strategy teams to inform and build a new GTM product. Operate in a traditional product marketing flow, influencing and informing the product build, whilst leveraging the product roadmap to inform marketing campaign planning.

• Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel subscriber journeys.

• Navigate and define next steps in ambiguous projects without precedent, leveraging experience, available resources and insights to make the best judgment call. 

• Communicate effectively and represent the team in department-wide meetings.

• Exercise a thorough knowledge of Dow Jones brands and an ability to balance team goals with overall company objectives.

You Have:

• 3-5 years of experience working in an acquisition, retention, lifecycle marketing or marketing role.

• 1-2 years of product marketing experience, leading GTM strategies for consumer products (preferably in the news/media or financial services industries).

• Highly organized and detail-oriented. Must demonstrate prior experience in facilitating a complex project with multiple stakeholders and critical deadlines.

• Proven experience diving into data and dashboards to derive insights, report on campaign results and make data-informed decisions.

• The ability to recognize problems before they arise, and proactively develop and communicate solutions.

• The ability to balance strategic thinking with deta