Brand & Customer Manager (BC&M) - Pneumococcal Pediatric Vaccine

Job Description

We are now recruiting for a dynamic, passionate and driven Brand & Customer Manager that will be critical to lead and implement the strategy of our pneumococcal pediatric vaccine. The B&CM will play a key role in our Company organization to support the success of Vaccines business.
 

Key responsibilities are:

Marketing Strategy:

Under the MKTG DIR supervision B&CM will need to:
 

• Implement marketing strategy and plans, including the adaptation of global/regional plans to country’s regulations/needs, deeply knowing market environment and therapeutic area specificities.
• Develop and implement promotional and non-promotional materials and programs
• Establish clear KPIs to monitor product performance.
• Elaborate sales forecast in line with product lifecycle, market environment and product strategy.
• Plan promotional budget expenses at best in order to maximize investments, respecting product strategy and company’s guidelines.
• Become the point of contact for the sales force and other internal stakeholders for all queries related to product within the therapeutic areas of competence
• Proactively lead core cross functional Brand Team to ensure efficient integration and collaboration across key functions contributing to the Brand success.
• Ensure all projects are in line with our Company European and global strategy and support the goals of other products/indications in the franchise where applicable.

Customer relationships

Under the MKTG DIR supervision B&CM will need to:

• Understand customer perspectives and develop solutions which best meet customer needs and help improve patient outcomes, including HCP and patient education initiatives as appropriate.

Business operations

Under the MKTG DIR supervision B&CM will need to:

• Proactively liaise and collaborate with various functions, including Sales force, Customer Engagement, Policy, Communication, Outcomes Research and Commercial Operations, Medical and Scientific Affairs, Finance, Supply Chain and Regulatory Affairs, to ensure optimal alignment and effective implementation of business plans.
• Day-to-day management of promotional budget to optimize effectiveness and efficiency in line with our Company compliance standards.
• Input to annual profit plan and long range operating plans
• Proactively liaise and collaborate with global colleagues. 

Conduct all activities in compliance with company policies and standards, and with the PMCPA Code of Practice and MHRA guidance.

Qualifications, Skills & Experience Required  

• University degree from accredited university. Advanced degree (MBA) preferred.
• At least 1 year of relevant experience working in a marketing pharmaceutical environment.
• Experience in developing customer relationships at Scientific Leader level
• Other experiences in other support functions & international experience a plus
• Understanding of Brand and Customer marketing/multichannel communication.
• Excellent communication and people skills to serve as contact for regional groups and sales force interaction.
• Strong analytical and financial skills to synthesize local insights as input to the brand strategy and oversee the local brand forecast and budget
• Technology savvy.
• Fluency in both Italian and English required

Current Employees apply HERE

Current Contingent Workers apply HERE

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