Executive Director, Therapeutic Area Analytics & Insights
GenentechAbout the role
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About Analytics & Insights
Analytics & Insights empowers business partners across Commercial, Medical, and Government Affairs (CMG) to make impactful decisions by leveraging data, analytics, and AI/ML to enable fast, targeted actions in rapidly evolving business contexts.
This team fosters a unified understanding of customers, actions, and outcomes by integrating analytics and insights seamlessly into CMG’s evolving digital, data, and automation platforms, creating scalable solutions and eliminating silos. You will work as a trusted, objective advisor and expert, influencing critical decisions with credibility and a focus on driving measurable impact.
Job Summary
The Executive Director of Therapeutic Area Analytics & Insights within Analytics and Insights leads therapeutic area (TA)-aligned teams responsible for delivering actionable analytics and insights in order to guide and influence critical business decisions that shape and optimize key customer, TA, franchise, and individual product strategies, as well as investments/divestments, tactics, and local/regional business opportunities.
Key Responsibilities
Advise Head of CPO (SVP), USLT members, Squad Leaders and partners across CMG, Pharma Technical, Partnering, Product Development, Global Product Strategy, and others to deeply understand business needs, trends, challenges, and key questions, and to ensure that the overall US insights and analytics service delivery aligns with squad objectives, One Pharma Strategy, CMG Priorities, and other relevant long-term goals.
Envision and architect a system of business sensing and opportunity identification skillsets, tools, mindsets, and practices across all therapeutic areas (TAs) - oncology and non-oncology - by proactively analyzing trends, uncovering unmet needs, and making connections across diverse data sources to proactively identify strategic growth areas and business risks.
Accountable for defining the strategic direction and vision for overall analytics support as applied to current and anticipated TA priorities and evolving business requirements; collaborate with stakeholder group leaders (up to and including SVP) across CMG and GPS to define and set expectations around the level of service provided as aligned to CMG-wide TA and brand priorities.
Lead both primary and secondary research to uncover market dynamics, customer needs, patient journeys, and HCP behavior patterns. Provide analytics advisorship on TA and/or above-brand strategies.
Lead the team to partner with Squad leaders and deliver therapeutic area (TA)-aligned insights through robust analytics (e.g., forecasting, market segmentation and customers profiling, brand performance tracking and KPI measurement, campaign effectiveness, omnichannel engagement analytics and marketing ROI optimization).
Provide data-driven point-of-view on market- and product-specific industry trends, sales performance, sales outlook, product demand outlook, business risks and opportunities.
Lead enterprise and network-wide initiatives to drive decision-making by delivering actionable insights, both directly and through managed teams; insights include strategic options, and recommendations, and answers to complex business questions
Provide direct business advisorship on TA and/or above-brand strategies and priorities rooted in the patient, provider, and/or organized customer experience.
Partner with analytics product teams, providing timely feedback to refine business product features, ensuring alignment with evolving stakeholder needs and analytics outputs.
Proactively pursue cross-organizational (GNE/Roche) opportunities where insights services can increase patient-centricity, speed, simplicity and/or other effectiveness outcomes.
Invest, build, sustain, modify, and exit analytics and insights capabilities and resources that drive the greatest impact for patients & customers by balancing cost, risk, and benefits/return of investments.
Serve as executive champion for analytic product suites and articulating their strategic value to senior stakeholders.
Contribute to continuous organizational improvement by leading change efforts, both proactive
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