Specialist, Social Media Marketing- Remote
NestléAbout the role
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.
At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.
Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
The Specialist, Social Media Marketing (Community Management) is responsible for the day-to-day engagement and community building on social media platforms.
You will be the brand's voice, creating meaningful interactions, responding to comments and messages, and monitoring the overall sentiment across channels. The ideal candidate is a strategic thinker and digital communicator with a passion for creating positive customer experiences and strengthening brand loyalty.
This role involves contributing to social media strategy, implementing community management strategies, and fostering engagement across platforms like Meta, YouTube, Pinterest, Reddit, X, and TikTok. Key responsibilities include managing the social calendar, handling asset trafficking and paid social copywriting, developing organic content pillars, and creating a measurement plan. The specialist will also address consumer inquiries, scale new social media tools, and collaborate on integrated activation planning. Social listening, execution, and engagement are crucial, ensuring real-time monitoring, consumer interaction, and maintaining social media calendars.
Key Responsibilities:
Execution and Engagement
- Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross-functional teams.
- Engage in real-time with consumers who interact with brand social channels in positive conversations, relevant trends, and cultural conversations.
- Maintain organic and paid social media calendars, including copywriting, planning, scheduling, and publishing.
- Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed.
- Identify influencers/creators who organically engage with the brand and would be a good fit for brand programs and partnerships.
- Optimize existing agency-created assets and UGC to maintain an active real-time presence on social channels, securing approval and record-keeping.
Community Management:
- Contribute to social media strategy development with insights from community interactions and trends.
- Manage organic platform and content pillars.
- Transform brand social media strategy via creative voice to the community.
- Implement community management strategies, respond to comments and m
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