Associate Director of Digital Marketing Communications, Wharton External Affairs

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Associate Director of Digital Marketing Communications, Wharton External Affairs

Job Profile Title

Associate Director B, Arts and Media, Communications and Marketing

Job Description Summary

Wharton School Overview
Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit www.wharton.upenn.edu.

The Associate Director of Digital Marketing Communications plays a pivotal role in shaping and executing the digital communication strategies for Wharton External Affairs to support alumni engagement and philanthropy. This individual will manage email marketing campaigns and oversee digital marketing initiatives to ensure alignment with industry best practices and Wharton's brand standards.

This role requires advanced expertise in email marketing platforms and marketing automation to develop, execute, and analyze impactful campaigns. The Associate Director will work closely with the Director of Communications and Creative Director to align email marketing strategies with determined engagement and fundraising goals surrounding the School's philanthropic priorities, ensuring cohesive messaging and brand consistency across all communications deliverables. The Associate Director will also serve as a consultant and educator to internal stakeholders, fostering a culture of excellence in digital marketing communications.

Job Description

Job Responsibilities:

Communications and Marketing Campaigns 

• Oversee the design, development, proofing, and execution of email campaigns, ensuring high-quality, on-brand communications. 
• Create custom queries, amp script-based dynamic templates, and email automation workflows in Salesforce. 
• Develop and execute email A/B testing strategies to optimize performance. 
• Design email journeys and behavioral campaigns based on alumni data, engagement, and communication preferences.  
• Analyze email marketing performance, build detailed reports, and provide data-informed recommendations to stakeholders. 
• Partner with Communications team members t