Sr. Manager, In-House Media Operations
PfizerAbout the role
ROLE SUMMARY
The Senior Manager, Media Operations, In-House plays a pivotal leadership role within Pfizer’s Global Media team. This position is responsible for overseeing and evolving the financial operations and governance of in-house media investments, with a focus on programmatic, search and social media. The Senior Manager will lead the development and implementation of enterprise-wide budget frameworks, drive strategic financial planning, and ensure compliance with internal controls and external regulations. This role requires a strong command of media finance, operational excellence, and cross-functional collaboration to optimize budget performance and support business objectives.
The Senior Manager will serve as a key advisor to leadership, championing financial stewardship and operational rigor across the organization and with external partners. They will also mentor and guide team members, fostering a culture of accountability, innovation, and continuous improvement.
ROLE RESPONSIBILITIES
Strategic Financial Oversight
- Lead the design and execution of scalable budget governance models across in-house media teams.
- Establish and maintain financial KPIs to monitor performance, identify risks, and drive continuous improvement.
- Provide strategic guidance to senior stakeholders on budget allocation, forecasting, and investment optimization.
Tools & Reporting Innovation
- Spearhead the development of advanced tracking and reporting tools to support strategic planning and analysis.
- Serve as a subject matter expert on Pfizer’s internal and external finance platforms.
- Partner with analytics and technology teams to enhance data-driven decision-making capabilities.
Operational Excellence & Media Finance
- Direct the plan-to-pay workflow for in-house media, including administration of the Prisma system and oversight of billing, reconciliation, and reporting.
- Integrate vendor billing and delivery data into holistic brand-level financial reporting.
- Collaborate with Finance and Media Activation teams to manage Pfizer’s media investment lifecycle, from planning to actualization.
Budget Process Leadership
- Architect and institutionalize standardized budget processes that enable real-time visibility and decision-making.
- Drive adoption of financial best practices across Global Media and partner functions.
- Lead cross-functional initiatives to enhance financial transparency and operational efficiency.
Accounts Payable & Compliance
- Oversee end-to-end vendor payment processes, ensuring accuracy, timeliness, and compliance with financial policies.
- Implement robust QA protocols for invoice reconciliation and financial data integrity.
- Ensure adherence to Pfizer’s financial controls and audit requirements.
Team Leadership & Development
- Supervise and mentor media budget operations staff, fostering professional growth and high performance.
- Promote a culture of accountability, collaboration, and innovation within the team.
- Lead change management efforts to support evolving business needs and media strategies.
BASIC QUALIFICATIONS
- Bachelor’s degree with at least 6+ years of experience in media operations, financial planning, or budget management, preferably within a large enterprise or agency environment.
- Strong understanding of media investment lifecycle, including planning, forecasting, reconciliation, and reporting.
- Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
- Excellent project management skills, with the ability to drive initiatives from strategy to execution.
- Strong analytical and problem-solving abilities, with attention to detail and data accuracy.
- Effective communication and stakeholder management skills, including experience presenting to senior leadership.
- Ability to mentor and develop team members, fostering a high-performance culture.
- Comfort with ambiguity; ability to act without having the total picture.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PREFERRED QUALIFICATIONS
- Experience in programmatic media, media agency operations or ad operations
ADDITIONAL JOB INFORMATION
- 10% travel
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