Paid Media Senior Strategist

 We currently have a career opportunity for a Paid Media Senior Strategist to join our team (Remote).

This role will Lead overall performance and strategic direction for client accounts within their portfolio. They also oversee the service and relationship quality of each account. Seniors are responsible for leading Perficient’s biggest opportunities and play an integral role in delegating, coaching, and training other team members. 

Perficient is the global AI-first consultancy. Our team of strategists, designers, technologists, and engineers partners with the world’s most innovative enterprises and admired brands to deliver real business results through the transformative power of AI. As part of our AI-First strategy, we empower every employee to build AI fluency and actively engage with AI tools to drive innovation and efficiency. We break boundaries, obsess over outcomes, and shape the future for our clients. Join a company where bold ideas and brilliant minds converge to redefine what’s possible - while building a career filled with growth, balance, and purpose. 

Account Management:

• Creates and executes digital account strategies and plans for multiple clients
• Executes deep data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
• Understands natural optimization best practices and articulates knowledge and client deliverables effectively
• Manages client teams, delegates select tasks to Strategists/Specialists, and provides ongoing feedback and guidance
• Reviews client deliverables for quality and ensures that recommendations and work products are sound and viable
• Assists in day-to-day campaign management and optimizations as needed
• Stays up-to-date with changing technology and industry trends to determine how to best leverage the latest technological developments for Perficient clients especially focused on AI and its impact.

Client Management:

• Successfully manages day-to-day client interactions seeking opportunities to increase customer satisfaction and deepen client relationships.
• Develops a complete understanding of each client’s goals, markets, needs, and expectations of Perficient
• Provides excellent communication via conference calls, emails, and direct contact
• Effectively creates and delivers client performance reports and provides new, creative recommendations for improvements and best practice solutions.

Team Leadership and Development:

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of account management best practices through leading by example, positive reinforcement, and correction. 
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

Business Development:

• Identifies strategic opportunities to expand both additional offerings (Example: full-funnel strategies, omni-channel approach) to existing clients and introduce paid media opportunities to existing clients using other services
• Assists in brand outreach and thought-leadership initiatives, including blog, POV and newsletter articles, case studies, etc. 
• Actively engages in prospecting and onboarding initiatives with Paid Media Director (audits, RFPs, discovery calls, deliverables, sales collateral, etc.)

• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support data-informed task execution.