Senior Marketing Manager

<h3>Company Description</h3><p>Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.</p><p>When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.</p><p><strong>Join Visa: A Network Working for Everyone.</strong></p><h3>Job Description</h3><p>Reporting to the Brand &amp; Product Marketing Director for Central Eastern Europe, the B2B &amp; Media Measurement Senior Marketing Manager is a strategic role to drive one of the engines of growth in the next five years. For these opportunities to materialise, it is critical that we further develop our practice of B2B Marketing for our market wide offering as well as building awareness of wide range of Visa products and services among our Clients and Partners in Central Eastern Europe. Focus areas will include planning and executing acquisition and usage campaigns, at the same time developing and executing comprehensive media measurement based on internal and external data as key to track performance and ensure proper ROI.</p><p>In this role, you will be responsible for establishing yourself as a value-add member of the CEE Marketing and Commercial teams who supports the sales roadmap through research and measurement, insights, and clear understanding of customer segments, and delivers customer-centric initiatives and go-to-market plans that differentiate Visa with Clients and Partners across the region. You have deep empathy for our customers, and work with the along product managers to deliver highly effective marketing initiatives that drive demand for our solutions. You are data driven and have media planning knowledge with special focus on digital media and measurement.</p><p>You will collaborate with the regional B2B and Product Marketing leads and our regional marketing and communications teams to develop and deliver innovative programs and content that drive demand and adoption of our product and solutions across our ecosystem of clients.</p><p>You are a data-driven marketing and media enthusiast looking for a chance to make a real impact and realize your passion for driving innovation in media and measurement.</p><p>Attention to detail and eye for quality are critical to your success, and you will be the biggest advocate for the Visa brand – in everything from product design to communications.</p><p>You are a strategic thinker, obsessed with demand generation, tracking performance, and always have the data to prove what is working and what is not. You are key ally of Visa’s Sales and Product Organisation, regularly collaborating with sales managers, product managers, product strategists and data engineers.</p><p> </p><p><strong>What we expect of you, day to day.</strong></p><ul><li><p>Develop and execute the B2B marketing strategies that differentiate our commercial offerings, communicate value to our customers and lead to successful and measurable outcomes.</p></li><li><p>Perform market segmentation and targeting, developing buyer journeys and personas that help the team develop the right products and understand our market opportunity.</p></li><li><p>Gather and analyse market intelligence and be the expert on our competitive landscape, key audiences, who are they, how they buy and their biggest issues and opportunities, synthesize the deep insights to develop value propositions and messaging.</p></li><li><p>Design, plan, manage and optimize integrated campaigns across multiple channels to generate pipeline.  </p></li><li><p>Establish the primary marketing metrics and report on the performance of digital marketing activities and compare the results against KPIs and ROI, specifically across digital channels.</p></li><li><p>Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads and revenue when appropriate.</p></li><li><p>Oversee development of sales enablement tools and audience educational content to support regional account teams and preferred partners.</p></li><li><p>Develop B2B marketing playbooks, audience engagement strategies, campaign creative framework, media strategy and finished campaign assets to drive awareness, understanding and demand generation with targeted customers.</p></li><li><p>Identify priority industry events, then develo