Digital Marketing Analyst II

Job Overview

The Digital Marketing Analyst II plays a critical role in data-driven decision-making across the marketing organization. This role provides critical analytical support to optimize marketing campaign performance, improve efficiency, and uncover growth opportunities across multiple channels. By reporting on vanity metrics, back-end campaign performance, and pipeline production across multiple channels in line with industry-standard KPIs, this role ensures full-funnel visibility and helps measure the effectiveness of marketing efforts across all stages of the marketing funnel. This role is highly collaborative, delivering actionable insight to support several marketing teams. The ideal candidate is a critical thinker with a passion for analytics and effective cross-functional collaboration and communication skills.

 

What You'll Do:

• Analyze marketing programs holistically across multiple business lines to drive efficiency and performance optimization.
• Maintain a holistic view of in-market activities and marketing spend across departments to ensure budget alignment and efficiency.
• Leverage data across platforms and channels to provide full-funnel visibility, including digital advertising, paid social, email marketing, PPC, and SEO.
• Evaluate marketing campaign effectiveness in generating Marketing Qualified Leads (MQLs) and opportunities, providing strategic recommendations.
• Partner with cross-functional teams—brand marketing, campaign management, email marketing, digital marketing, and marketing operations—to consolidate and analyze performance data.
• Track and report on key performance metrics, including both vanity metrics (e.g., impressions, clicks) and website metrics to evaluate traffic quality and engagement.
• Utilize Google Analytics 4 (GA4) to track website performance, analyze user behavior, and identify opportunities for improving conversion paths.
• Present insights and data-driven recommendations to marketing leadership and stakeholders to support strategic decision-making.
• Support the continuous improvement of marketing strategies by identifying trends and opportunities based on data insights.

 

What We're Looking For:

• 3+ years of experience in digital marketing, marketing performance analysis, or a similar role.
• Strong proficiency in Google Analytics 4.
• Strong Excel skills.
• Experience with Marketo or a similar marketing automation system.
• Experience developing omni-channel marketing strategies that drive traffic and conversions.
• Experience using SalesForce CRM.
• Knowledge of attribution models, multi-touch tracking, and marketing funnel analysis.
• University Degree or equivalent experience.

 

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. 

Who you are: 

• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. 
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. 
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. 

What you’ll get:  

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the