Division Senior Vice President Marketing

Overview

Position Summary

The Division Senior Vice President, Marketing leads all marketing efforts for the UTI Division to drive enrollment through a performance-oriented, data-driven marketing engine. This role owns the full marketing funnel – from demand generation to enrollment – and is accountable for delivering high-quality leads at efficient cost and converting them into starts at scale. This role directs a multi-functional marketing organization with a primary focus on performance marketing, demand generation, and conversion optimization, supported by brand, content, and creative as enabling functions. This SVP partners closely with Admissions leadership to ensure alignment between Marketing output and enrollment outcomes. Success in this role requires a focus on results, strong analytical rigor, and the ability to build scalable systems.

 

What We Offer:

• Hiring Salary of $260K - 280K base

• Paid Training

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses

• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible, Holiday)

• Retirement Matching: 50% match on the first 6% of your contributions after 90 days

• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby

• Competitive Insurance: Health, vision, and dental coverage for you and your dependents

• Pet Insurance: Competitive coverage for your furry family members through ASPCA

• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

Principal Accountabilities & Deliverables

• Develop strategic marketing plans aligned with division goals, audience segments, and market trends
• Own end-to-end marketing funnel performance to drive enrollment
• Lead all paid and organic demand generation channels (digital and offline) and optimize conversion rate and funnel efficiency
• Ensure brand and creative strategies support demand generation and conversion goals while ensuring consistency across platforms and communication channels
• Generate and leverage consumer and market insights to assess competition, identify trends, and optimize strategies
• Build and manage a data-driven marketing infrastructure, including CRM optimization, attribution and performance tracking, and audience segmentation
• Build and mentor a collaborative and performance-oriented marketing team through coaching, development, and recognition
• Own and optimize a significant marketing budget with clear accountability for ROI
• Establish strong operating rhythms with Admissions leadership to align on lead quality, conversion performance, and enrollment outcomes
• Collaborate with cross-functional departments including admissions, academics, and finance, as well as external partners and agencies
• Build scalable, technology-driven marketing systems and processes, leveraging automation, AI, and innovative tools to increase efficiency and effectiveness of the Marketing engine
• Ensure all communications adhere to regulatory and brand compliance standards

 

What success looks like in 12 months

• Enrollment growth delivered and reliable pipeline model established with accurate forecasting of leads
• Significant improvement in Marketing efficiency and lead quality
• Measurable gains in conversion rates via robust CRO program and lead nurturing
• Identification of new growth opportunities (segments, channels, or programs) with validated early results

Qualifications

Education / Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (required); Master’s degree (preferred)
• Minimum of ten (10) years of experience in marketing leadership roles with a strong emphasis on performance marketing and demand generation
• Experience in high-volume, performance-driven environments, ideally within regulated or compliance-driven industries, or in business models requiring demand generation against fixed capacity (e.g., education, hospitality, travel, healthcare, or similar)
• Experience managing large-scale paid media budgets and lead generation programs

 

Skills

• Deep understanding of digital marketing channels and performance measurement tools
• Strong strategic planning skills and demonstrated success in leading complex marketing