Product Marketing Manager

Job title: Product Marketing Manager

Reports to: Director, Product & Lifecycle Marketing

Department: Merchant Solutions

Location: Remote

Grade: 17

About Priority: 

Priority is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

The Product Marketing Manager is part of the Prioritys’ Commercialization team responsible for shaping how our SMB products are positioned, messaged, and brought to market. This role owns the development of product marketing strategy, segmentation, and lifecycle marketing programs that drive awareness, adoption, and growth across both ISO and Direct to Merchant channels. The ideal candidate has a strong grasp of product marketing fundamentals, is comfortable translating product capabilities into compelling positioning, and knows how to use data to guide and validate marketing decisions. 

This role will also explore and test new marketing channels, build out self-serve onboarding experiences, and partner closely with Corporate Marketing and Business Intelligence to monitor and improve the performance of product and lifecycle marketing initiatives. In addition to driving new strategies, this person will refine and mature existing segmentation and customer journey work using current and emerging marketing technologies.

Responsibilities: 

• Develop mature segmentation and Ideal Customer Profiles (ICPs) across all SMB products, spanning both ISO and D2C go-to-market motions.

• Develop and refine product positioning and messaging that clearly differentiates SMB products in the market and resonates with target segments.

• Design and stand-up signal-based marketing journeys that respond to customer behavior and lifecycle stages.

• Develop self-serve onboarding experiences (email-based) that reduce friction and accelerate time-to-value for new customers.

• Explore, test, and evaluate new marketing channels to identify scalable opportunities for growth.

• Partner with the Business Intelligence team to define success metrics and monitor the performance of product and lifecycle marketing initiatives, iterating based on data.

• Collaborate with product, sales, corporate marketing and commercialization stakeholders to ensure positioning and messaging are aligned across all customer-facing materials and resonating with target audience segments.

• Translate product roadmap and feature updates into go-to-market narratives and launch strategies.

• Partner with content, design, Corporate Marketing, and campaign teams to ensure messaging is consistently applied across marketing assets, landing pages, and campaigns.

• Conduct competitive and market analysis to inform positioning, messaging, and channel strategy.

• Support product launch / GTM planning, ensuring GTM strategy, messaging, and success metrics are in place ahead of launch, sales teams are prepared to drive growth and that our products are adopted successfully.

• Partner with Director of Lifecycle Optimization, Content Curator, Lifecycle Optimization lead, Product leads and Sales teams to continuously refine lifecycle marketing strategy based on customer s