Position Overview

PNC is seeking a Senior Brand Consulting Lead to join its Brand Consulting & Governance function within Corporate Marketing. The role serves as a strategic brand consultant to line of business, enterprise, and cross-functional partners, helping teams translate brand strategy into sharp messaging, strong creative thinking, and cohesive customer experiences. This role will help deliver elevated creative quality and drive more consistent, distinctive brand expression across the enterprise.

Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC. With our unbank-like tone and empathy advantage, the work we do for our customers is steady, dependable and reliable. Simply put, we aim to be boring with our customers’ finances so they can live bolder, more fulfilling lives.

The successful candidate will bring strategic rigor, creative judgment, and collaborative influence, helping ensure the PNC brand shows up clearly, distinctly, and consistently in ways that connect to customer needs and business objectives. This is an opportunity for a curious, consultative marketer to shape how the brand is understood, activated, and scaled while building trusted partnerships that elevate both the work and the teams behind it.

This role has a particular emphasis on partnering and consulting with corporate and internal communications teams, HR and recruitment partners, and additional lines of business such as Asset Management and Corporate and Institutional Banking.

Key Responsibilities and Functions

· Serve as a lead brand consultant to line of business and enterprise partners, shaping how brand strategy is expressed through ideas, messaging, creative development, channel execution, and integrated planning.
· Identify internal opportunities and gaps in brand understanding, adoption, or execution, and help design education, tools, communications, and change management approaches that increase employee adoption, build employee brand advocacy and bolster capability across internal teams.
· Guide teams in creating work that is distinctively PNC, ensuring ideas, messages, visuals, and experiences are differentiated, strategically grounded, and aligned to the brand’s verbal and visual identity system.
· Provide thoughtful brand counsel throughout the development process, from early strategy and value proposition development through agency briefing, creative review and final execution.
· Partner with product managers, marketers, strategists, designers, writers, and agency teams to translate brand principles into clear, practical direction that can be applied within varied business, product, and customer contexts.
· Influence enterprise-wide, brand-centric storytelling by helping teams connect product and campaign messages to a broader, more cohesive brand narrative and customer benefit.
· Strengthen the use of brand fundamentals, including tone of voice, messaging architecture, visual identity, design system application, and creative consistency across channels and touchpoints.
· Stay closely connected to brand strategy, business priorities, customer shifts, and category dynamics to identify opportunities to strengthen the clarity, distinctiveness, and effectiveness of PNC marketing.
· Partner with various enterprise teams to advise and influence how the PNC brand is expressed across enterprise narratives, internal initiatives, employer and recruitment marketing, and specialized business messaging where audience needs and contexts may vary.

Ideal Candidate

· A strategically minded, creatively fluent marketer with strong instincts for brand building and creative quality.
· Able to balance consistency and flexibility, protecting the integrity of the brand while making sound recommendations for real-world business and channel needs.
· Comfortable operating as a consultative partner, building trust and influencing cross-functional teams through sound judgment, clarity, and strong communication.
· An active listener who asks smart questions, understands context before reacting.
· Confident giving clear, constructive guidance on strategic positioning, messaging, copy, design, storytelling, and customer experience in ways that are practical and collaborative.
· Curious, proactive, and energized by the opportunity to improve how the brand shows up, and how creative decisions get made.
· Brings strong judgment in balancing enterprise consistency with the nuanced needs of internal audiences, employees and candidates, executive stakeholders, and business-specific communications.
· Experience with internal corporate branding