Senior Director, B2C Marketing– FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do:

The Senior Director of B2C Marketing will be responsible for leading and executing the consumer marketing strategy for the FIFA World Cup 26™ Official Hospitality program. This role demands a visionary leader with a strong background in B2C marketing, exceptional strategic thinking, and a passion for soccer. The Senior Director will drive consumer engagement, increase brand awareness, and maximize hospitality sales through innovative marketing campaigns and initiatives.

 

·       Develop and implement comprehensive B2C marketing strategies to promote the FIFA World Cup 26™ Official Hospitality program to a fan audience.

·       Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional advertising.

·       Oversee the development of compelling marketing materials and content that resonate with target consumer audiences.

·       Utilize data analytics and consumer insights to inform marketing strategies and optimize campaign performance.

·       Collaborate with internal teams and external partners to ensure cohesive and effective marketing efforts.

·       Manage the B2C marketing budget, ensuring efficient allocation of resources and achieving a high ROI.

·       Foster a culture of creativity and innovation within the marketing team, encouraging new ideas and approaches.

·       Represent the B2C marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program.

·       Build and maintain strong relationships with media partners, influencers, and other key stakeholders and partners to maximize marketing efforts.

 

You Have These: 

·       Minimum of 10-12 years of experience in B2C marketing, preferably within the sports, hospitality, or events industries.

·       Experience working on large-scale sporting events or global marketing campaigns.

·       Proven track record of developing and executing successful consumer marketing campaigns.

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