Marketing Manager - Warewash Division - Troy, OH

Company Description

Illinois Tool Works (ITW) is a global Fortune 200 company with seven business segments. ITW’s Food Equipment Group segment is seeking a Marketing Manager for the Warewash (Commercial Dishwashing) Division (in office) at its Troy, Ohio facility, located 20 minutes north of downtown Dayton.

This is an opportunity to join and grow with a successful and enthusiastic team where we value the strengths of diverse team members, and the successful candidate will have the opportunity participate in an exciting work environment.

The Warewash Division produces Hobart brand commercial dishwashers used in restaurants, healthcare, schools and universities, hotels, and other environments. The Marketing Manager will help expand our digital marketing programs and support our product marketing and sales organizations to maximize demand and lead generation for the business unit’s products.

Job Description

Summary:

The Hobart Warewash Marketing Manager will work with the Product Marketing and Sales Development Teams, to develop marketing and advertising content and campaigns for commercial dishwashing products; manage multiple media channels including search, social, email and paid media, and support demand generation and lead nurturing through targeted email programs. 

We are seeking creative, self-motivated candidates, with experience in digital marketing tools and techniques, who can manage multiple projects and deadlines.  

What you will do:

• Develop content, including blogs, social posts, advertising, product descriptions and other
• Provide paid & organic SEO management & optimization across search and Hobart web properties
• Develop and manage a new email marketing program
• Manage social media marketing programs, including organic posts and paid ads
• Schedule & manage paid media advertising, including creative and placements across multiple industry channels
• Support sales programs with targeted direct marketing activities that help drive lead generation and product education
• Support development of product and sales collateral
• Support market/customer research activities, including recruitment & execution of customer panels, surveys, and interviews
• Conduct competitive product & marketing reviews & analysis
• Provide up-to-date tracking and reporting on all marketing and advertising results
• Implement strategic and tactical marketing plan for Warewash product lines

Qualifications

Education and experience:

• Bachelor’s Degree (Marketing or Business, preferred)
• 5+ years of experience in a relevant marketing role, including 3+ years of experience with digital marketing programs using automation platforms such as Hubspot, Pardot, or Magento
• Demonstrated ability to develop content that generates measurable results in social and digital channels
• Experience leading cross-functional project teams
• Ability to learn and adapt new tools and techniques to projects and programs
• Excellent verbal, written and interpersonal communication skills
• Proficiency in MS Office applications
• Experience with HTML and desktop publishing applications, preferred
• Ability to travel 5% - 10%

Additional Information

The Marketing Manager position offers a competitive salary and generous benefits including health, dental, life and STD/LTD insurance, 401k (with match), a tuition reimbursement program, and opportunities for career development in an exciting work environment.

ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local la