Marketing Automation Program Analyst

Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.

Experity offers the following:

• Benefits – Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.
• Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!
• Employee Assistance Program - This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.
• Flexibility – Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.
• Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.
• Career Development – Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.
• Team Building – We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.
• Total Compensation - Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.

Hybrid workforce:

Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed.

 

Job Summary: 

The Marketing Operations Analyst is a technical, systems-oriented role supporting the optimization of marketing platforms and the advancement of automation across the go-to-market (GTM) engine. The role emphasizes smarter tool utilization, automation of repetitive processes, and outcome improvement through logic and data integration.

The Marketing Operations Analyst will help operate and evolve our marketing automation systems—most critically, Pardot and Salesforce—while supporting the rollout and maintenance of new tools, including AI-based top-of-funnel automation. Your work will ensure campaign workflows are accurate, scalable, and ready for the next generation of marketing technology.

The position requires a technical mindset and a passion for process improvement. You’ll start by supporting execution—then grow into a builder of automations, integrations, and marketing workflows that scale.

Responsibilities:

• Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
• Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
• Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
• Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
• Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
• Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
• Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
• Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
• Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
• Other duties as assigned.

Education: 

• Bachelors Degree or equivalent combination of e