Sales + Marketing Manager

JOB SUMMARY:

The Sales and Marketing Manager is responsible for developing and executing integrated marketing and lead generation strategies to support business growth across hospitality venues including Hotel Versailles and associated properties. The Sales and Marketing Manager performs work under general supervision and collaborates closely with internal departments to align sales materials, digital presence, and promotional activities. Ensures a consistent flow of qualified leads and accurate CRM documentation to enable successful event conversion and guest engagement.

ESSENTIAL/PRIMARY DUTIES:

• Develops and executes integrated marketing strategies across all hospitality business units.

• Designs and manages promotional campaigns and branded materials for digital and print channels.

• Manages website content updates, searh engine optimization (SEO), and overall digital presence.

• Coordinates social media scheduling, content creation, engagement, and analytics tracking.

• Captures photography and short-form video content to support marketing initiatives.

• Generates and qualifies leads for weddings, events, group bookings, and corporate activities.

• Documents and enters qualified leads into CRM system with full lead detail.

• Conducts outbound prospecting to corporate planners, travel agents, golf leagues, and related audiences.

• Develops and maintains compelling event and banquet collateral, including menus and promotional materials, to support sales follow-up and guest communications.

• Communicates lead status and details clearly to ensure effective sales handoff.

• Monitors marketing analytics, competitor activity, and market trends to support performance reporting.

SECONDARY DUTIES:

• Represents the organization at community events, expos, and tourism meetings.

• Supports cross-functional teams in delivering an exceptional guest experience.

• Other duties, as needed.

   

EDUCATION and/or EXPERIENCE:

Bachelor’s degree in marketing, hospitality, business, communications, or related field and 3+ years of relevant experience in hospitality marketing, inside sales, or event sales, or equivalent combination of education and experience.

COMPETENCY and/or SKILL: 

• Solid working knowledge of CRM systems and hospitality lead funnels

• Solid working knowledge of digital marketing strategies and search engine optimization (SEO)

• Comprehensive knowledge of content creation tools such as Canva and Adobe

• Solid working knowledge of social media management and analytics tools

• Comprehensive communication and presentation skills

• Solid organizational, planning, and documentation skills

• Working knowledge of Microsoft Office applications

SUPERVISORY RESPONSIBILITIES: 

• No supervisory responsibilities