Senior Director, Vail Resorts Retail & Gear Marketing

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

The Senior Director of Marketing, Vail Resorts Retail & Gear Marketing is responsible for setting the strategic growth objectives to deliver on the revenue and volume targets for the company’s ski/snowboard equipment rental businesses, including My Epic Gear, as well as retail business, and driving the marketing strategy, team leadership and execution of marketing efforts in support of those objectives for the Company.

 

As a key leader on the Vail Resorts Marketing team, the Senior Director of Marketing helps establish long-term strategic plans for the growth and evolution of the gear and retail businesses. S/he is responsible for driving transformation of marketing the gear businesses through strong partnership with Vail Resorts Retail Operations, executive leadership, and other omnichannel marketing leaders. S/he also sets the vision for brand architecture across the portfolio of 50+ retail and rental brands that Vail Resorts Retail (VRR) operates across 250+ locations. S/he must leverage strategic insights and analytical rigor, while managing finite resources across complex priorities to deliver exceptional results.

 

The Senior Director leads the VRR Marketing Team in delivering continued transformation of the gear experience through My Epic Gear, advance reservations for ski rental products, as well as driving traffic and sales to physical brick and mortar store locations for the company’s Retail locations. This leader guides the creation and execution of strategic marketing plans that leverage paid media, digital and web channels, CRM, email and direct marketing, all in concert with Vail Resorts’ overall marketing practices and approach.

 

Job Specifications: 

• Starting Wage: $168,000 - $215,000 + annual bonus + equity
• Employment Type: Year Round 
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age 
• Housing Availability: No  

 

Job Responsibilities:

• Leads the establishment of a high-growth roadmap for VRR’s gear rentals business, including, but not limited to, development of brand position and guidelines, guest acquisition strategy, go to market launch plans, guest retention strategy and performance tracking to deliver revenue and capture objectives
• Serves as a key member of the Ancillary Marketing Leadership team, leading a group of talented marketers to consistently reimagine strategy and go-to-market plans to rapidly meet the needs of today’s guests and consumers
• Leads the development of brand positions and scalable brand architecture for the company’s portfolio of rental and retail brands
• Serves as a cross-functional member on the VRR Leadership Team, providing thought leadership across product, messaging and positioning to efficiently and effectively deliver against growth objectives
• Oversees the strategy, marketing plans and user experience to drive revenue and share growth for Rentals/My Epic Gear, store traffic for brick and mortar retail, and engagement and conversion for Retail eComm
• Ensures subject matter expertise across consumer and competitive behavior of Vail Resorts guests to lead with credibility and fluency
• Fosters and develops meaningful relationships with leaders across marketing, VRR and the enterprise
• Owns annual budgeting process for VRR Marketing (My Epic Gear, Rental, Retail), including budget development, forecasts and spending approvals
• Strong learning agility. Enjoys and excels in environments where s/he must tackle and solve new and increasingly complex strategic business challenges and issues—incorporating the newest ideas, technologies, and approaches to business
• A brave, ambitious, and passionate leader who is comfortab