Marketing Specialist - College of Business and Economics

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Position Title:

Marketing Specialist - College of Business and Economics

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Specialist

Job Duties:

Attention:

The College of Business and Economics at the University of Wisconsin-Whitewater seeks a Marketing Specialist (CM015).

Job Details:

The College of Business and Economics (CoBE) at UW-Whitewater — Wisconsin’s largest business school— seeks an experienced Marketing Specialist to join its Marketing and Communications team. This is a 12-month, full-time, on-campus position reporting to the Director of Marketing and Communications.

The Marketing Specialist serves as an applied marketing practitioner and strategic contributor responsible for the development, execution, and measurement of multi-channel marketing initiatives supporting enrollment, brand awareness, and institutional visibility. This role blends strategic thinking with hands-on execution across digital, print, social, event, and paid media platforms.

Key Job Responsibilities:

The following examples of duties and responsibilities illustrate the general range of tasks assigned to the position but are not intended to define the limits of required duties.

 

Marketing Execution

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies
• Manages multi-channel campaigns from concept through deployment, maintaining brand consistency across all touchpoints
• Coordinates with vendors, designers, and agency partners to produce and place creative materials on time and within budget
• Supports event marketing and recruitment programming, including on- and off-campus visits, email campaigns, high school outreach, and signature college events

 

Strategy and Planning

• Contributes to the development and implementation of strategic marketing plans based on research and established strategies
• Identifies opportunities to strengthen brand presence and campaign effectiveness across earned, owned, and paid channels
• Assists in planning and executing paid media campaigns including digital, programmatic, social, and out-of-home

 

Data and Analytics

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Prepares performance reports and contributes to campaign optimization based on data insights
• Monitors higher education marketing trends to support evidence-based strategic decisions

 

Collaborative and Administrative Duties

• Supervises and mentors student marketing staff
• Collaborates with campus and college partners including Advising, Admissions, and college departments, centers, and institutes
• Serves on departmental and university committees as appropriate
• Performs additional duties as assigned
• Other duties as assigned 

Department:

College of Business and Economics

Compensation:

Well-qualified candidates can expect a starting annual salary within a range of $52,000 – $62,000.

UW System employees receive an excellent benefit package. To learn more about the UW System’s comprehensive benefit package, review the UW System Employee Benefits Brochure.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or a closely related field, OR equivalent combination of education and professional experience

• Minimum two (2) years of progressively responsible marketing experience with demonstrated results across multiple channels

• Proficiency in digital marketing tools, social media platforms, and content production

• Experience using marketing analytics to evaluate performance and guide decision-making

• Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes

• Demonstrated ability to manage multiple projects simultaneously with attention to detail and independence

Preferred Qualifications:

• Experience in higher education marketing, enrollment marketing, or a mission-driven institutional environment

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