Sales Lead Specialist

Marco is a high-performing technology services company with a track record of creating rewarding careers. Whether you are a recent graduate ready for an exciting opportunity, or a seasoned professional eager to elevate your skills with an IT services and consulting industry leader, then you have come to the right spot. 
More about us. We make business technology Better. Simple. Secure.  We do it all – from hosted/cloud services, copiers/printers, managed services, phone systems, document management, business IT services, audio/video systems and shredding. We are an organization led by salespeople with hundreds of engineers and technicians ready to fix any and all customer problems. With over 50 years in the industry, Marco has a Gold Standard Culture with a focus on employee engagement, client satisfaction, vendor partnerships, and community support.   
Join our growing team. You won’t regret it.
The Sales Lead Specialist primarily focuses on identifying, qualifying, and nurturing potential sales opportunities, ensuring they are primed for conversion by the sales team. Their activities are pivotal in filling the sales pipeline with qualified leads. This position focuses on enhancing and optimizing sales lead target data, lead generation, qualification, and lead outreach.  An ability to quickly nurture relationships, being collaborative with sales teams, and strong communicator are critical skills for success.  Successfully maintaining quality Salesforce CRM data and management of leads, activities, and opportunities is required in this role.

Essential Functions

• Lead Generation:
-Research and identify potential businesses or individuals who are targets for our services.-Collaborate with marketing teams & Data Intelligence to pursue specific campaigns or target markets.
• Lead Outreach:
-Initiate contact with potential leads through various channels such as cold calls, emails, social media, or events.-Leverage sales and marketing tools for campaign management and digital prospecting.-Follow up on inbound inquiries from potential clients.-Conduct initial qualification conversations to gauge the interest and fit of potential clients.
• Qualifying Leads:
-Evaluate potential leads based on established criteria such as need, budget, and buying authority.-Filter out unqualified leads and pass qualified opportunities to the appropriate sales representative or account executive.
• Nurture Relationships:
-For leads that are not yet ready to buy, engage in nurturing activities. This might include sending relevant content, follow-up emails, or periodic check-ins to keep the company top-of-mind.-Address any questions or concerns that potential leads may have.
• Appointment Setting:
-Coordinate with prospects to schedule meetings or product demos for the sales team.-Ensure smooth transition of communication between the prospect and the sales representative.
• Record Keeping and Management:
-Utilize Customer Relationship Management (CRM) tools to maintain a record of all interactions.-Update and maintain accurate lead and account data to assist in tracking and reporting.-Regularly update lead status, ensuring the sales team has the most recent and relevant information about potential clients.
• Deal Registration Team:
-Provide backup to the Vendor Relations team as needed. Assisting with deal registration or other duties.
• Feedback Loop:
-Provide feedback to marketing and product teams based on prospect interactions and challenges faced.-Work closely with sales teams to optimize the sales process.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field is preferred.
• 1-2 years of experience in sales, telemarketing, or similar role. Graduates with strong communication skills and drive are welcome.

Required Skills

• Professional customer service abilities
• Demonstrate excellent verbal and written communication skills 
• Proficient with business collaboration tools including CRM software (Salesforce, HubSpot) and Microsoft Office Applications (Office, Teams, OneNote)
• Demonstrates a strong attention to detail to ensure accuracy and quality
• Ability to prioritize responsibilities and to operate with changing priorities

Benefits: We’re not just competitive when it comes to business tech – we’re also pretty proud of what we offer our employees. Our benefits include medical, dental, and vision insurance. We also have paid holidays and vacation, 401k with generous company match, flexible spending accounts, employee purchase program, employer-paid life insurance, voluntary-term life insurance, short and long-term disability, critical illness and accident benefits, and pet insurance. Yes, we care about your furry family too.
*all benefits are dependent on employment status    Equal Opportunity Employer /AA Employer/Minorities/Women/Protected