Senior Director, Event Finance & Economics
SalesforceAbout the role
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About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
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The Senior Director, Event Finance & Economics owns the financial planning, performance management, and governance of the Strategic Events portfolio. This role synthesizes inputs from budget owners and event leads into a portfolio-level financial view; it does not replace day-to-day budget tracking or input collection; it ensures the team leader and Strategic Events lead have a clear, accurate, and decision-ready understanding of event economics, risks, and tradeoffs — enabling disciplined investment decisions and predictable financial outcomes.
This role is the single accountable owner of the Strategic Events financial engine and financial narrative, partnering closely with FP&A while retaining ownership of event-level assumptions, variance explanations, and governance standards. Executive communication and final readouts remain with the team leader and Strategic Events lead.
Core Responsibilities:
Financial Planning, Forecasting & Performance
Own the forecasting framework, assumptions, and portfolio-level outlook for the Strategic Events portfolio
Partner with FP&A and budget owners on monthly and quarterly outlooks to ensure forecasts are aligned, inputs are accurately reflected, and assumptions are consistent
Own synthesis and interpretation of forecast vs. actual variance, including identification of drivers,risks, and financial implications
Run scenario modeling for portfolio shifts (event mix, cities, scale, timing, investments) as well as weigh into business planning narratives and documentations when applicable
Recommend corrective actions when financial performance deviates from plan
This role synthesizes inputs from budget owners and event leads into a portfolio-level financial view; it does not replace day-to-day budget tracking or input collection.
Outcome: Leadership understands what is happening financially, why it is happening, and what options exist to respond.
Workforce & Operating Expense Economics
Own financial oversight of headcount, contractor spend, and T&E across the Strategic Events portfolio
Partner with People Operations to align workforce plans and capacity assumptions with financial guardrails
Integrate workforce and operating expense economics into forecasting, scenario modeling, and investment decisions
Outcome: Workforce and operating expenses are managed as strategic financial inputs with clear visibility into cost, capacity, and tradeoffs.
Financial Governance & Standards
Partner with FP&A and leadership to establish and operationalize financial standards and guardrails for Strategic Events
Translate corporate financial expectations into event-level budgets and operating constraints
Own exception analysis and escalation, ensuring financial tradeoffs are explicit and intentional
Ensure deviations from financial guardrails are visible, understood, and addressed
Drive cost modeling, ROI analysis, and funding maps to support prioritization and investment decisions Strategic tradeoffs and final escalation decisions sit with event le
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