DTC (Direct to Consumer)/ Digital Marketing Manager

DTC (Direct to Consumer)/ Digital Marketing Manager

• Location: Pine Brook, NJ (Hybrid)

Are you ready to shape the future of Consumer Health? Your skills could be critical in helping our teams accelerate progress. Join our Marketing team as DTC (Direct to Consumer) Manager where you will be responsible for being hands-on to run the business. The ideal candidate should have 4-5 years of creating and executing successful digital marketing campaigns and be able to work collaboratively with cross-functional teams to achieve business goals. Digital acumen is the name of the game as we transform and accelerate the business for our Qunol brand.

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. 

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. 

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Qunol is a market leading CoQ10 and Turmeric supplement sold in most major retail stores like Costco, Walmart, CVS, Target, and more. Qunol’s patented formula’s offer superior absorption at a value compared to our competitors’ products.

Learn more about us at: www.qunol.com

 KEY RESPONSIBILITIES  

• You will be responsible for helping drive the DTC business, including managing all products and merchandising on site, creating reports to evaluate performance, and overseeing updates and adjustments to the tech stack.  

• Manage inventory, pricing, and product listings, ensuring accuracy and alignment with sales goals.

• Execute promotion strategy and manage budgets accordingly.

• Analyze performance metrics, reports and develop action plans to ensure performance targets are met through the continuous improvement process, to prioritize growth levers based on a business objectives.

• Work with Director of DTC to deliver campaigns and activities that build traffic, engage and retain users on our site as well as ensuring long term brand building 

• Work cross functionally to drive loyalty and retention program to delight and retain users across channels. 

• Support content creation efforts to support effective product merchandising such as instructions, photography, graphics, video, and other media.

• Oversee the day-to-day management of all Digital and web operations 

• Identify and execute opportunities for improvement of UX and development of site features 

• Assist with P&L (in partnership with Finance Team) 

QUALIFICATIONS 

• 4-5 years experience in DTC/e-commerce, preferably for a CPG company

• Demonstrated success in driving customer growth for DTC brands

• P&L management familiarity. 

• Shopify, Google Analytics, Klayvio experience is a must

• Experience developing and overseeing digital marketing strategies 

• Highly analytical and data-driven, able to zoom in on data, extract insights, iterate and adapt strategies and tactics to optimize growth

• You have a good knowledge of full-funnel conversion optimization as well as the most important SEO practices 

• Outstanding ability to think creatively, strategically, and identify and resolve problems

• Passion for speed, simplicity, organization and project planning