Jobs and Careers
JU
Growth Marketing
Juniper Behavioral HealthNew York City, United Statesfull_timeVerifiedPosted 28 Jan 2025
About the role
We’re on a mission to make behavioral health more available and accessible. We're backed by a16z, YCombinator, Craft, and many others to make this dream a reality.
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Building an inclusive culture is one of our core tenets as a company. We’re very aware of the structural inequalities that exist, and recognize that underrepresented minorities are less likely to apply for a role if they don’t think they meet all of the requirements. If that’s you and you’re reading this, we’d like to encourage you to apply regardless — we’d love to get to know you and see if there’s a place for you here!
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About Our MissionAt Juniper, we're building software for behavioral health clinicians to improve quality of care. We streamline and replace manual efforts so clinicians can focus on what they do best: providing high-quality care.
We started Juniper because we care about impact — the lack of supply for behavioral healthcare means those who need it most cannot access it. We believe this is one of the biggest problems out there today. It’s why we’re tackling this broken industry, and why we want you on this mission with us.
For more details on our thesis, check out our write-up What is Juniper?.
About Our CultureOur mission to change behavioral health starts with us and and how we operate. We don’t want to just change behavioral health, we want to change the way startups operate. Here are a few tactical examples:1) Diversity, equity, and inclusion has been a priority since day 1. Currently, half of our leadership team (COO + CTO) identify as female, and our cap table includes over a dozen women. We still have a ways to go, but we’re committed to sourcing, hiring, and retaining talent from underrepresented folks in tech and outside of tech.2) Behavioral health is something we live and breathe — all four members of the Juniper leadership team see therapists every week, and we have a specific mental health benefit to help if that's something you're interested in exploring!3) We have to have a sense of humor. Healthcare is so broken, it's depressing if you don't laugh with us.
For more details take a look at our FAQs | Joining the Juniper Team!
About The RoleJuniper is seeking its first Growth Marketing hire to establish and execute marketing strategies that drive awareness, generate demand, and position our brand as a thought leader in the healthcare industry. This role will focus on targeting SMB practice owners, enterprise healthcare leaders, and key opinion leaders in healthcare, leveraging events, content, and multi-channel campaigns to fill the sales funnel and create lasting brand recognition.As the first marketing hire, you’ll work cross-functionally with members of the go-to-market, CX, and insurance operations teams and have the unique opportunity to help build our growth marketing function from the ground up.
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Building an inclusive culture is one of our core tenets as a company. We’re very aware of the structural inequalities that exist, and recognize that underrepresented minorities are less likely to apply for a role if they don’t think they meet all of the requirements. If that’s you and you’re reading this, we’d like to encourage you to apply regardless — we’d love to get to know you and see if there’s a place for you here!
--
About Our MissionAt Juniper, we're building software for behavioral health clinicians to improve quality of care. We streamline and replace manual efforts so clinicians can focus on what they do best: providing high-quality care.
We started Juniper because we care about impact — the lack of supply for behavioral healthcare means those who need it most cannot access it. We believe this is one of the biggest problems out there today. It’s why we’re tackling this broken industry, and why we want you on this mission with us.
For more details on our thesis, check out our write-up What is Juniper?.
About Our CultureOur mission to change behavioral health starts with us and and how we operate. We don’t want to just change behavioral health, we want to change the way startups operate. Here are a few tactical examples:1) Diversity, equity, and inclusion has been a priority since day 1. Currently, half of our leadership team (COO + CTO) identify as female, and our cap table includes over a dozen women. We still have a ways to go, but we’re committed to sourcing, hiring, and retaining talent from underrepresented folks in tech and outside of tech.2) Behavioral health is something we live and breathe — all four members of the Juniper leadership team see therapists every week, and we have a specific mental health benefit to help if that's something you're interested in exploring!3) We have to have a sense of humor. Healthcare is so broken, it's depressing if you don't laugh with us.
For more details take a look at our FAQs | Joining the Juniper Team!
About The RoleJuniper is seeking its first Growth Marketing hire to establish and execute marketing strategies that drive awareness, generate demand, and position our brand as a thought leader in the healthcare industry. This role will focus on targeting SMB practice owners, enterprise healthcare leaders, and key opinion leaders in healthcare, leveraging events, content, and multi-channel campaigns to fill the sales funnel and create lasting brand recognition.As the first marketing hire, you’ll work cross-functionally with members of the go-to-market, CX, and insurance operations teams and have the unique opportunity to help build our growth marketing function from the ground up.
What you're responsible for:
- Demand Generation: Design and execute growth strategies that ensure a steady flow of outbound and inbound leads to our sales team through multi-channel campaigns, including email, paid ads, social media, and partnerships, while optimizing lead funnels to align with sales goals.
- Conference and Event Strategy: Lead our presence at key healthcare conferences, sponsored events, and panels by creating strategies that generate buzz, maximize lead generation, and deliver immense value to decision-makers through exclusive, impactful events.
- Content Creation and Awareness: Produce high-quality promotional and educational content, such as blog posts, newsletters, social media content, and sales enablement materials, to build brand awareness and establish us as a thought leader, collaborating closely with sales for maximum impact.
- Data-Driven Optimization: Track campaign performance metrics like CAC, LTV, and ROAS, and use data-driven insights to continuously refine and improve marketing strategies for optimal results.
What you'll do:
- Growth Marketing Expertise: Execute growth campaigns across multiple channels, including LinkedIn Ads, email, and outbound motions, to drive measurable results and ensure consistent lead generation.
- Event Marketing: Plan and manage impactful strategies for conferences, sponsorships, and panels to generate buzz, engage decision-makers, and maximize brand exposure.
- Scrappy Execution: Independently drive campaigns with a hands-on approach, while effectively collaborating with cross-functional teams like the GTM team to deliver results.
- Content Creation: Develop engaging content, including blogs, videos, and n
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