Chief Branding and Engagement Officer

Description

The Chief Branding and Engagement Officer exists to ensure the HealthNet brand identity is consistently instilled into all departments of the organization as well as to the communities served by HealthNet and the general public. The incumbent oversees all outreach and engagement activities of the organization and is responsible for creating, managing, coordinating, and staffing community engagement, marketing, and outreach events that support the mission and goals of HealthNet. The position is responsible for developing, implementing, and evaluating the organization’s fundraising efforts, including serving as the Executive Director of the HealthNet Foundation. The position reports to the Chief Executive Officer (CEO). 

Branding and Marketing

• Works with HealthNet leadership team to define HealthNet’s brand identity and image, keeping current with emerging marketing and messaging trends.
• Works closely with the Chief Communications and Grants Officer to ensure consistency in messaging.
• Leads the development of a cohesive and consistent branding, marketing, and outreach strategy.
• Considers market research in a way that informs brand positioning; Develops a full range of marketing tools (internal and external) that support the vision and mission of HealthNet, while being mindful of brand experience and reputation.
• Builds a cohesive and integrated branding strategy for HealthNet in collaboration with all sites and department directors; translates strategy into actionable and quantitative plans.
• Guides staff to ensure consistency of branding message; strategically monitors the application of brand guidance and execution.
• Ensures brand-related consistency and reputation across patient and stakeholder experiences, including services and staff interactions.
• Develops and implements a robust multi-channel marketing and social media plan including performance analysis.
• Oversees the development of website content and ensures user functionality.
• Designs and oversees the production of marketing materials and marketing campaigns to effectively convey the organization’s message to diverse audiences and media channels. 
• Collaborates with Chief Communications & Grants Officer to proactively promote content to the media, helping to further develop and extend HealthNet’s community reach.
• Develops and manages annual marketing budget.  

Outreach and Engagement

• Cultivates external relationships as part of a larger brand identity and reputation management strategy.  
• Develops and implements comprehensive outreach strategies to engage and partner with target communities, community entities, and stakeholders, ensuring alignment with the organization’s goals and objectives.
• Creates, coordinates, and manages events aimed at promoting the organization’s mission, optimizing the brand experience, and promoting services to increase community engagement.
• Manages assigned items related to planning and staffing community-facing outreach events including volunteer/staff scheduling, event set-up and tear-down, reporting hours worked for paid team members.
• Provides supervision and oversight of the Outreach and Enrollment department, assuring outreach plan goals, including linkage to resources, are met and supports program events/activities.

Development and Fundraising

• Creates and implements an annual written fundraising development plan that is clear in its objectives, goals, target audiences, timelines, and responsibilities.  
• Evaluates the fundraising activities annually to ensure quality, productivity, and relevance towards meeting organizational goals.  
• Advises the CEO on relationship building and fundraising opportunities that are strategic and of the highest priority and ensure the CEO is actively and effectively engaged.
• Develops and implements major gift solicitations while maintaining ongoing relationships with major donors.

Donor Cultivation and Stewardship

Cultivation

• Fosters a culture of philanthropy and ensures that fund development is executed in keeping with the organization’s values, vision, and mission.  
• Creates and establishes a focus on prospect and donor research including accountability for growth and future relationship cultivation.  
• Establishes a balanced mix of donor sources and fundraising programs to attract and retain donors and funders.  
• Advises the CEO on relationship building and strategic opportunities related to donor cultivation and events.
• Evaluates effectiveness of development programs and securing gifts at various levels; presents reports to leadership and Board. 
• Maintains a portfolio of top corporate, founda