Manager, Channel Marketing

Job Family

Marketing - General

About Us 

 

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.  

 

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. 

    

Transamerica is a part of Aegon, an integrated, diversified, international financial services group. The Aegon companies employ over 21,500 people and have approximately 31.7 million customers.* For more information,  visit www.transamerica.com. 

 

Who We Are 

  

Transamerica has been making financial services available to the many, not just the few, for more than 100 years. We’re a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Transamerica’s dedicated professionals focus on helping people live their best lives through saving, investing, and protecting their loved ones. Transamerica is dedicated to building America’s leading middle market life insurance and retirement company, providing a broad range of quality individual life insurance policies, workplace supplemental insurance benefits, workplace retirement plans, individual retirement accounts, and investment products, including mutual funds, annuities, stable value solutions, as well as investment management services. 

 

What We Do 

 

Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, and Employee Benefits), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People and Places; Brand; Corporate Affairs; Risk; and Technology). 

Job Description Summary

Design and implement marketing campaign strategies to promote the sale of workplace retirement plans with a special focus on pooled plan solutions. As a leader in this retirement market segment, pooled plans such as MEPs, PEPs and GPS is a key growth area for Transamerica. This position will drive the development of marketing strategies to continue Transamerica’s leadership position and support the growth of relationships with financial professionals to establish and grow pooled plans.

Job Description

Responsibilities

• Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.

• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.

• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.

• Track and evaluate program effectiveness using qualitative and quantitative methods.

• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.

• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.

• Serve as internal escalation point for campaign related issues.

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience.

• Eight years of marketing communications, digital marketing, or project management experience.

• Three years of marketing experience in financial services or a related industry.

• Thorough understanding of traditional and digital platforms.

• Experience managing projects/processes.

• Broad experience developing and executing digital campaigns and complex projects.

• Technical acumen to design campaigns that optimize the use of marketing platforms.

• Analytical and decision-making skills to identify and prioritize critical issues.

• Creative thinker.

• Excellent communication and relationship building skills.

• Organizational skills to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Prior experience in the retirement plan market with employer sponsored plan such as 401(k