Marketer, Customer Advocacy

POS-31794

About This Role

At HubSpot, our customers are at the core of everything we do. Their voices shape our products, inspire our prospects, and help other businesses grow better. As our upmarket offerings continue to evolve, we have a growing need to work closely with customers who are seeing real value from HubSpot—and help bring those stories to life.

The Customer Advocacy Team plays a critical role in making that happen. As Marketer, Customer Advocacy, you’ll support the Upmarket Proof Pod, working hands-on to identify, recruit, and activate our largest customers whose real-world use of HubSpot can support our growth upmarket.

You’ll focus on executing customer recruitment and engagement, building trusted relationships, and preparing customers for advocacy and storytelling moments. You’ll work closely with your pod lead and cross-functional partners to ensure customer stories are grounded in real product usage and outcomes, while maintaining a positive customer experience.

This role is ideal for a marketer who enjoys relationship-driven work, is building upmarket and competitive knowledge, and is excited to work with customers tied to important campaigns, vertical priorities, and strategic initiatives—while continuing to grow their craft in customer advocacy.

What you’ll do

• Partner with solutions and app partner teams to surface relevant customer pools
• Identify customers to support competitive and vertical-focused case study development
• Activate customers for advocacy efforts such as speaking engagements, earnings support, and press opportunities
• Collaborate closely with Competitive, Upmarket, Partners, Sales, and Proof teams to support customer proof efforts
• Use AI creatively to recruit and engage customer advocates
• Share learnings to help improve how the team recruits, engages, and works with customers

What we’re looking for

• 3–5 years of experience in customer advocacy, customer marketing, customer success, community, or a related role
• Comfortable working directly with customers and cross-functional partners (PMM, partners, sales)
• Experience recruiting customers for stories, references, or speaking opportunities
• Interest in vertical use cases and how customer proof supports competitive differentiation
• Experience with CRM tools, Looker, or similar systems
• Curious about using AI to support customer identification and engagement
• Clear communicator who builds trust with customers and internal teams
• Growth mindset with a willingness to learn and iterate
• Solid writing and storytelling skills

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$70,000—$105,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your jo