Global Candidate Marketing Manager – Career Transition & Mobility/Learning & Development

Global Candidate Marketing Manager –

Career Transition & Mobility/Learning & Development

The Global Candidate Marketing Manager is responsible for developing and executing B2C/B2B2C candidate engagement and conversion strategies for LHH candidates to drive participation in LHH’s Career Transition & Mobility and Learning & Development services.  This role will focus on creating innovative, data-driven marketing campaigns to reach and convert candidates – working cross-functionally, particularly with the Global Delivery and Engagement teams, Digital Marketing, and country-based Field Marketers.  As a critical member of the Global Marketing team, you will establish and drive the full marketing process from gathering/interpreting insights, to developing strategies, executing campaigns across channels, and measuring and optimizing results that drive revenue.  The ideal candidate will have a passion for the candidate experience and will have expertise in customer lifecycle management, global campaign management and a strong understanding of candidate engagement trends. 

Reporting Relationships:

• In this role, you will report to the Global Head of Customer and Candidate Marketing.

Direct Reports:

• No direct reports.

Location:

• This is a global role and can be based in the USA, Canada, UK, or Switzerland.

Travel:

• 10%

Languages:

• English.  Additional languages such as French, German or Spanish preferred.

In this role you can expect to

Key Accountabilities

• Global Marketing Strategies: Develop and implement global candidate marketing strategies to effectively drive engagement, conversion and utilization across multiple regions, aligning with business objectives and geographical/client nuances. 
• Campaign Management: Activate and execute end-to-end campaigns (including B2B2C channels, email journeys, social media, and events) to drive engagement, conversion and utilization.  Includes management of audiences, creative briefs, creative development/review, and QA of assets – specifically around implementation and optimization of consistent Salesforce Marketing Cloud email journeys to new markets.
• Advocacy Programs: Create and manage candidate advocacy programs to activate the experience of satisfied candidates into effective brand advocacy that drives commercial outcomes.
• Content Creation: Work closely with internal teams to create engaging content (blogs, videos, case studies, etc.) that appeal to candidates, evangelizing the value of LHH services.
• Data Analysis: Monitor and analyze key metrics to measure the effectiveness of candidate marketing efforts, using insights to optimize campaigns and improve ROI.
• Cross-Functional Collaboration: Partner with a variety of cross-functional teams (including Global Delivery and Engagement, Customer Success, Digital/Performance Marketing and Product Marketing) as well as external agencies where necessary to ensure marketing initiatives align with business goals and are executed effectively.
• Market Research: Close collaboration with internal teams to provide expert guidance on Net Promoter Score and candi