Senior Product Manager (m/f/d)

<p><strong>Location: </strong>Hannover, Germany</p> <p> </p> <p><strong>Job Purpose</strong></p> <p>This role is responsible for managing the Soundbar category.</p> <p>The job holder manages the different products throughout their lifecycle and holds end-to-end accountability for timely delivering products that meet the needs of our target audiences, building winning go-to-market plans and leading the collaboration with the different functions (R&amp;D, Marketing, Sales, Supply, Finance, Purchasing, Consumer Insights). Essentially, the PM is like the General Manager of his / her business, looking at the full picture and creating 360 plans (Technical, Commercial, Marketing) to deliver sustainable growth.</p> <p> </p> <p><strong>Primary Job Responsibilities</strong></p> <ul> <li>Develop in-depth understanding of end-user needs, use cases and market dynamics</li> <li>Articulate clearly the target customers we’re designing for, the value proposition and our right to win with them</li> <li>Drive necessary regional or global consumer research to build product definition and strategy alignment with Product Marketing</li> <li>Manage product/ portfolio (lifecycle) and roadmap management incl. turnover planning, portfolio efficiency analysis and identification of tactical activities (product refresh / minor tweaks, create a concept for commercial initiatives to be executed during the big promo events…)</li> <li>Define the total product experience to deliver the best value proposition, including product design, packaging experience, pre / post purchase activation</li> <li>Collaborate with R&amp;D and Design to find the best compromise between the customer’s product experience, time to market, product cost and resource needs</li> <li>Create the product story that will feed the Marketing strategy</li> <li>Manage the commercial part of the different projects (market landscape analysis to identify the opportunities, define price / promo strategy, align volume forecast with regional teams)</li> <li>Monthly forecasting and demand planning in partnership with the Supply team</li> <li>Assess acoustic product performance during development as well as competitor products</li> <li>Highest level of customer support (share knowledge with the customer support team to maximize their ability to answer most questions, and help answer remaining expert questions)</li> <li>Support the sales organization with product training &amp; advice at exhibitions and product events</li> </ul> <p> </p> <p><strong>Additional Job Responsibilities</strong></p> <ul> <li>Track online reviews to check quality of current products in market</li> <li>Identify and work with strategy external partners (technologies, manufacturers, suppliers) in a dynamic market environment</li> <li>Stay in touch with relevant key opinion leaders, industry insiders and influencers</li> <li>Constantly monitor the competitive offer and analyze their performance</li> <li>Manage external relationships with:  <ul> <li>Suppliers to co-design new products</li> <li>Suppliers who manufacture current products</li> <li>Industrial Design agencies to develop product look &amp; feel</li> <li>Sound virtualization software provider</li> <li><span>Streaming platforms to secure compatibility with our products</span></li> </ul> </li> <li>Manage internal relationships with: <ul> <li>R&amp;D</li> <li>Marketing</li> <li>Supply Chain</li> <li>Global &amp; Regional Sales</li> <li>Consumer Insights</li> </ul> </li> </ul> <p> </p> <p><strong>Your profile:</strong></p> <ul> <li>Bachelor's or Master's degree in Engineering, Acoustic Engineering, or related field</li> <li>Strong technical, analytical, project management, and stakeholder communication skills. </li> <li>Excellent communicator</li> <li>Strong team player, balancing various stakeholders</li> <li>Fluent in English, German is a plus</li> <li>Willingness to travel for projects (approx. 10% of the time)</li> <li>End-consumer focus</li> </ul> <ul> <li>Good understanding of how the Trade works (i.e. distributors, retailers) to build winning propositions for them</li> <li>International &amp; cultural experience and/or sensitivity</li> <li> <p>10+ years of experience in Product Management / Development, preferably in Consumer Electronics. </p> </li> <li> <p>Experience and in-depth understanding &amp; passion for Consumer Electronics / soundbars / headphone end-user market &amp; trends</p> </li> </ul>