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Sr Product Manager - Hyper-Personalization

Vanguard
United Statesfull_timeVerifiedPosted 7 Oct 2025

About the role

As the Senior Product Manager for Hyper-personalization, you will be responsible for: 

  • Formulating the vision and value proposition for the personalization platform. 

  • Guide to platform product strategy and roadmap through research and analysis. 

  • Collaborate with business stakeholders to inform use case strategy. 

  • Contribute to people/process enablement and outcome measurement within client experience 

  • Lead cross-functional teams to ensure alignment and execution. 

  • Implement audience segmentation and engagement strategies. 

  • Integrate data, AI/ML, experimentation, and analytics into the personalization platform. 

  • Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech. 

  • Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience. 

  • Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership. 

  • Ensure governance and compliance in platform operations. 

  • Defining strategies and contributing to annual planning to achieve business objectives. 

Qualifications 

The ideal candidate will have: 

  • Proven experience in cross-functional leadership and strategic thinking. 

  • Strong collaboration skills across various divisions and organizations. 

  • Executive presence and the ability to influence and communicate effectively. 

  • Strong understanding in AI/ML, analytics, and technology architecture, including MarTech. 

  • Ability to manage complex programs and engage deeply with stakeholders. 

  • Comfort with ambiguity and the ability to make informed decisions. 

  • Business acumen to define strategies and inform annual planning. 

Career Growth 

This role offers significant potential for career growth, including: 

  • Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard 

  • Exposure to executive leadership and strategic decision-making 

  • Ability to drive impactful initiatives that enhance customer engagement and business growth 

  • Development of expertise in cutting-edge AI/ML and marketing technology platforms 

  • Expansion of cross-functional leadership and collaboration skills 

  • Contribution to the overall business strategy and annual planning 

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and a

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Company

Vanguard

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