The North Face: Senior Manager, Digital Content and Experience Design

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com

Senior Manager Digital Content & Experience Design

The Senior Manager, Digital Content & Experience Design is a key member of The North Face Americas eCommerce team, responsible for defining and delivering a premium, consumer-first site and app experience rooted in data and performance. This role ensures brand storytelling and marketing campaigns translate into measurable, high-impact digital journeys.

This leader owns experience design and on-site storytelling, defining consumer journeys, layout intent, and interaction models using data and behavioral insights. The role partners closely with Integrated Marketing (campaign creative), Brand Creative (visual systems), and Digital Technology (development) to ensure experiences are intuitive, scalable, and performance-driven.

What you will do:

• Own the eCommerce experience vision and roadmap for TNF.com and the TNF App, grounded in consumer behavior, performance data, and conversion best practices.
• Lead the eCommerce GTM experience process— ensuring experience requirements, consumer journeys, and storytelling frameworks are clearly mapped for Integrated Marketing
• Translate GTM priorities into experience intent—defining how consumers move through campaigns, brand stories, and product journeys based on performance insights.
• Design end-to-end consumer journeys in Figma—creating system-compliant layouts, flows, and experience prototypes using established design components to express UX intent.
• Oversee eCommerce content and storytelling—from homepage to PDP—using data to define where and how assets are deployed to maximize engagement and conversion.
• Lead and develop a balanced team of experience designers and content strategists, setting a clear quality bar and holding teams accountable to performance outcomes.
• Own and actively manage site engagement performance—bounce rate, engagement rate (CTR), scroll depth, pages per session, and time on site.
• Partner closely with Analytics, Personalization, Site Merchandising, and Digital Technology to identify experience opportunities and test hypotheses that drive measurable impact.
• Identify gaps or opportunities in the existing design system based on consumer needs and performance insights, and partner with internal UI/UX teams to brief and inform the creation of new components when required.

How you will do it:

• Act as the consumer experience expert for TNF.com and the TNF App—using engagement and behavioral data to advocate for experience improvements.
• Balance strategic leadership with hands-on experience design, personally creating journey frameworks and Figma prototypes to guide teams.
• Connect storytelling and experience design to performance outcomes, balancing creativity and analytics to drive measurable gains in engagement and conversion.
• Maintain the eCommerce GTM calendar—ensuring experience readiness, milestone alignment, and on-time delivery for all seasonal launches and campaigns.
• Foster deep collaboration across Integrated Marketing, Brand Creative, DTC & Site Merchandising, and Technology, ensuring clarity of ownership and seamless handoffs.
• Apply a test-and-learn mindset, validating experience hypotheses through scroll depth analysis, click tracking, A/B testing, and qualitative feedback.
• Lead with clarity and intent—ensuring experience design artifacts clearly communicate the “why” and “how” behind consumer journeys.

What success looks like:

• A premium, high-performing site and app experience that clearly balances brand inspiration with commerce performance.
• Consistent improvement in engagement metrics including bounce rate, scroll depth, engagement rate, pages per session, and time on site.
• A disciplined GTM experience design process that enables seamless seasonal readiness and strong cross-functional execution.
• A high-performing, motivated team of experience designers and content strategists known for creativity, cur