VP, Client Strategy

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

The VP of Client Strategy is a senior leadership role responsible for scaling Later’s strategic excellence in influencer and social media marketing. Reporting directly to the Chief Strategy Officer, you will lead and mentor a team of Strategists — including Associate Directors and Senior Strategists — while shaping the systems, frameworks, and best practices that drive measurable outcomes for Later’s clients.

This is a pivotal role for Later’s growth. You’ll partner closely with Sales, Account Management, Product, and Marketing leadership to deliver world-class strategies for both existing clients and new business opportunities. The ideal candidate is equal parts strategic visionary, hands-on client partner, and team builder — passionate about shaping the future of creator-led marketing and maximizing customer value through Later’s technology and services.

What you'll be doing:

Strategy

• Define and evolve Later’s strategic frameworks, playbooks, and benchmarks for influencer and social marketing across industries and platforms.
• Guide outcome-driven strategies for top-tier client accounts and high-stakes new business opportunities.
• Translate insights from market trends and client performance into scalable strategic best practices.

Technical / Execution

• Provide executive-level support on client engagements, including strategy workshops, business reviews, and marketing transformation plans.
• Partner with Sales, Customer Success, and Services teams to build winning proposals and strategies that drive measurable revenue outcomes.
• Leverage data and performance metrics (CPE, CPM, ER, ROI) to inform client strategies and optimize results.

Team / Collaboration

• Recruit, lead, and mentor a high-performing team of Strategists across levels, ensuring alignment, growth, and accountability.
• Lead prioritization, performance reviews, and resourcing across client portfolios and new business opportunities.
• Collaborate with cross-functional leaders in Product, Data, and Marketing to align client strategy with business objectives.

Leadership

• Represent the Strategy function as a senior leader internally and externally, modeling Later’s values of fearless honesty, customer obsession, and innate curiosity.
• Champion a culture of innovation, accountability, and collaboration within the Strategy team and across the company.
• Act as a key voice in company-wide planning and growth discussions.

Research / Best Practices

• Stay at the forefront of social platform changes, creator economy trends, and performance marketing innovations.
• Lead internal education to upskill Later’s GTM teams on emerging strategies and tools.
• Contribute thought leadership externally, positioning Later as a trusted partner in influencer and creator-first marketing.

What Success Looks Like

• Later’s clients consistently achieve measurable business outcomes through influencer and social media strategies.
• Strategy team is high-performing, motivated, and recognized as a trusted partner across the company.
• Later’s strategic