Consumer Marketing - Sr. Manager (Programmatic/CTV)

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"myFICO is the consumer division of FICO, the company that invented the FICO credit score. FICO® Scores are the most widely used credit scores, used by 90% of the top lenders and have been an industry standard for more than 30 years. Through myFICO.com and the myFICO mobile apps, FICO offers consumers informative credit-information products that help consumers understand actions they can take to achieve and protect their overall financial health." - Consumer Scores, Vice President and General Manager

What You’ll Contribute

• Responsible for developing and managing sustainable high-growth new customer acquisition strategies across programmatic channels and CTV.

• Conceptualize, develop, execute, optimize, and manage new consumer acquisition campaigns across multiple channels including CTV, OLV, Programmatic Display, Native, DOOH, and Audio.

• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.

• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.

• Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms.

• Solid understanding of real time buying, video advertising platforms and online advertising models (CPM, CPC, CPA)

• In depth knowledge of the online advertising industry including AdTech solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data collaboration platforms (Clean Rooms) and privacy.

• Experience analyzing campaign reporting data from multiple sources, designing optimization recommendations that resulted in increased performance towards campaign’s KPIs.

• Leverage audiences and different targeting tactics to drive profitable select across subscribers.

• Oversee all aspects of the programmatic program, including recruitment, onboarding, and relationship management with DSP/publisher partners.

• Collaborate with internal teams to identify efficiencies and improve channel effectiveness.

• Continuously monitor and report campaign performance, evaluate budget utilization and adjust spend allocations and ensure effective return on marketing investment.

• Develop forecasts and identify trends, areas of improvement, and growth opportunities.

• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement and conversion strategies.

• Stay abreast of industry trends, technological advancements, attribution tracking, and regulatory changes that impact our marketing programs.

What We’re Seeking

• 6-10+ years business experience within digital marketing with hands on channel experience within Programmatic and CTV.

• Acquisition and performance marketing experience is a must.

• Proven track record of delivering rapid and large-scale new customer acquisition growth in direct-to-consumer digital products and services, ideally in consumer financial products or other personal wellness products or digital subscription business.

• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.

• Experience with measurement solutions like MMM and MTA.

• A robust portfolio of highly successful new customer acquisition marketing campaigns demonstrating strategic thinking and tangible business impact.

• Deep knowledge of, and hands on experience managing of D2C marketing programs including Programmatic, CTV, or paid media promotions.

• Advanced certification in programmatic advertising (e.g., Google Ads, The Trade Desk, etc.).

• Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes.

• Results oriented, metrics driven and continuously seeking improvement of marketing efforts to increase performance results.

• Familiar with latest market trends, marketing tools and a strong technical understanding of marketing attribution including mobile app measurement.

• Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders.

Our Offer to You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Custome