Southern New Hampshire Health - Director of Brand Strategy & Community Connection - Marketing

Come work at the best place to give and receive care!

​Job Description: 

Make a Difference, Build a Brand, Stay Balanced

At Southern New Hampshire Health (SNHH), we believe marketing is more than messaging—it’s about meaningful connection. We’re seeking a strategic, creative leader who can bring our brand to life across digital channels, community spaces, and patient experiences—all while enjoying the flexibility and balance that hybrid work allows.

As Director of Brand Strategy & Community Connection, you’ll lead the development of an authentic, unified brand voice across the health system, while also championing community relationships and digital engagement. This is a high-impact role with room for creativity, innovation, and purpose.

Whether working from our Nashua campus or remotely a few days a week, you’ll enjoy the work-life balance and geographic flexibility needed to do your best work—while helping others receive theirs through our care.

What You’ll Do

Strategic Brand Leadership

• Define and execute a bold, cohesive brand strategy that supports SNHH’s mission, values, and long-term growth
• Serve as a trusted advisor to senior leadership on market positioning, public perception, and reputation management
• Ensure brand integrity across all internal and external platforms
• Marketing & Digital Strategy
• Lead integrated marketing campaigns that drive service line growth, patient engagement, and regional brand awareness
• Oversee all digital channels (web, social, email, advertising) with a data-driven, performance-first mindset
• Optimize marketing technology platforms and automation tools for maximum efficiency and ROI
• Manage media buys, vendor partnerships, and advertising contracts

Creative & Content Oversight
Own the system-wide content and storytelling strategy to support internal comms, recruitment, physician marketing, and patient outreach
Guide creation of high-quality multimedia content—from video to print to digital
Maintain an editorial calendar that reflects strategic priorities and community relevance
Community & Public Engagement
Be a visible and trusted representative of SNHH in the broader community
Cultivate relationships with local media, civic leaders, healthcare collaborators, and nonprofit partners
Oversee earned media strategy, sponsorships, public events, and outreach programs
Work closely with departments to support internal engagement and community health initiatives
Team & Budget Leadership
Lead and grow a high-performing team of marketers, designers, and communicators
Develop and manage budgets aligned with outcomes, performance metrics, and system priorities
Foster a culture of creativity, curiosity, innovation, and accountability

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred)

• 8–10 years of progressive leadership experience in brand, marketing, or communications (healthcare experience a plus)

• Proven expertise in digital strategy, content marketing, and campaign development

• Strong understanding of CRM tools, analytics platforms, content management systems, and martech stacks

• Experience managing teams and engaging senior leadership in brand-driven work

• Exceptional communicator and relationship-builder

• SHSMD or other healthcare marketing certification a plus

Work Shift: 

Monday - Friday

SolutionHealth is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, disability status, veteran status, or any other characteristic protected by law.